Senior Retention Marketing Manager

Senior Retention Marketing Manager

This is a remote position and we are looking to hire in the following states: AZ, FL, GA, LA, NJ, PA, TN, TX, UT, ID, MI, MO and WI.

Key Responsibilities

• Own retention performance across the customer lifecycle, including engagement, renewal, and win-back
• Manage and develop channel owners across email, social, direct mail, and reputation
• Set priorities and ensure work is aligned to business impact, not just activity
• Review plans, improve decision-making, and raise the quality of execution across the team
• Partner with Product, Support, Traffic, CRO, and Data teams to identify and address drivers of churn and customer experience issues
• Represent retention marketing in cross-functional initiatives, including acquisition integrations
• Use data and testing to improve performance and inform decisions
• Communicate performance, risks, and recommendations clearly to leadership

Qualifications and Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
• 7+ years of experience in lifecycle, retention, or email marketing, with at least 2 years in a people management role
• Strong understanding of customer lifecycle marketing, segmentation, and personalization
• Proven experience leading and developing high-performing marketing teams
• Experience working with email marketing platforms and customer data
• Strong analytical skills with the ability to translate data into clear insights and actions
• Excellent communication and stakeholder management skills
• Ability to operate effectively in a fast-paced, evolving environment

Benefits

• Competitive salary and annual bonus
• Flexible time off and company recognized holidays
• 401(k) Pension Plan with company match contributions
• Short-Term and Long-Term Disability
• Life Insurance - Basic, Voluntary, and AD&D
• Healthcare - Medical, Dental, Vision, and MDLive
• Flexible spending & Health Savings Accounts (HSA)
• Employee Assistance Program (EAP)