Retention Marketing Manager

Job Summary

The Manager of Retention Marketing plays a crucial role in enhancing customer engagement and increasing customer lifetime value across the entire customer lifecycle. Reporting to the VP Digital, this role involves deep analysis of customer cohorts, strategic planning, and execution of personalized marketing campaigns.

Responsibilities

• Execute campaigns across email and SMS, including list segmentation, A/B testing, calendar management, and deployment.
• Partner with Marketing, Creative, and Merchandising on marketing calendar alignment and content needs.
• Monitor campaign performance and report on key KPIs such as open rates, click-through, conversion, repeat purchase, and retention.
• Analyze customer segments and identify opportunities to improve targeting, personalization, and journey design.
• Develop customer cohort strategies by recency, frequency, monetary value, product affinity, discount sensitivity, and category behavior.
• Partner with Merchandising to create retention moments from product drops, seasonal stories, and key category pushes.
• Support and refine a structured testing roadmap to improve channel optimization and learnings.
• Collaborate with Engineering and Analytics partners to ensure accurate tracking and reporting.
• Identify opportunities to re-engage lapsed customers or retain high-value customers.
• Stay current on industry trends and competitive practices in retention and lifecycle marketing.

Requirements

• Bachelor’s degree
• 4-6 years of experience in retention marketing or lifecycle marketing in e-commerce
• Hands-on experience in major ESP platforms like Klaviyo, Braze, or SailThru
• Strong analytical and reporting skills; comfortable working with retention and ecommerce metrics
• Experience executing marketing campaigns with a test-and-learn mindset
• Strong communication and collaboration skills
• Passion for Everlane's mission and values

Qualifications

• BA/BS degree
• 4-6 years of experience in retention marketing or lifecycle marketing in e-commerce
• Hands-on experience in major ESP platforms like Klaviyo, Braze, or SailThru
• Strong analytical and reporting skills; comfortable working with retention and ecommerce metrics
• Experience executing marketing campaigns with a test-and-learn mindset
• Strong communication and collaboration skills
• Passion for Everlane's mission and values

Benefits

• Hybrid schedule with three days in-office per week at Everlane's LA Arts District location
• Competitive compensation range of $81,000 - $120,000 annually, based on Los Angeles geographic area and individual factors

Pay

$81,000 - $120,000 annually

Schedule

Hybrid schedule with three days in-office per week at Everlane's LA Arts District location