Senior Retail Media Buyer

Position Overview

Responsibilities

• Execute retail media campaigns across platforms including Walmart Connect, Kroger Precision Marketing (KPM), Meijer, H-E-B, Albertsons, and Publix
• Build and manage campaigns across: Retail Search (Sponsored Products / Keyword Bidding), Onsite Display (Banner, PDP, Category placements), Offsite Media (Programmatic, social extensions, audience targeting)
• Perform hands-on campaign setup, trafficking, bid management, and optimization within each platform
• Monitor pacing, budgets, and performance daily; proactively adjust to meet KPIs
• Partner with Shopper Marketing to align media strategies with in-store, ecommerce, and promotional initiatives
• Analyze performance data to identify trends, insights, and optimization opportunities
• Develop reporting and dashboards highlighting ROAS, ROI, new-to-brand shoppers, and incrementality
• Communicate performance, insights, and recommendations to internal teams and clients
• Stay current on retail media trends, beta opportunities, and platform changes

Requirements

• 6+ years of experience in digital media buying with direct retail media platform experience
• Leads campaign strategy and execution across platforms
• Provides recommendations, mentors junior team members, and interfaces more directly with clients
• Executes campaigns independently with guidance
• Contributes to optimization and reporting
• Hands-on experience with one or more: Walmart Connect, Kroger, Meijer, H-E-B, Albertsons, Publix
• Strong understanding of: Retail search and keyword strategy, Onsite display formats and audience targeting, Offsite retail media extensions
• Experience working with CPG brands strongly preferred
• Proven ability to manage budgets and optimize toward performance KPIs
• Strong analytical skills with ability to translate data into actionable insights
• Excellent communication, organization, and attention to detail
• Ability to manage multiple campaigns and priorities in a fast-paced environment

Benefits

Hybrid work – split your week between working in our office or at home
Generous PTO policy, including flex time
Paid parental leave
Medical, vision, dental benefits
Resources for savings and investments such as our 401(k) plan with company match
Company-sponsored events and swag
Dog friendly work environment
Opportunities to learn, develop, network, and connect

Total compensation for this role is designed to be competitive with the market. The anticipated salary range for this Syracuse, NY-based position is $85,000 to $105,000 per year. The final offer will depend on the candidate's experience, skills, abilities, and geographic location, along with other business and organizational considerations.