Senior Promotions Specialist:

About the role

The Senior Promotions Specialist (SPS) position is responsible for implementing and coordinating strategic tradeshows, conferences, and events; sponsorships; advertising; and campaigns to promote Stantec's brand awareness.

Responsibilities

• Works closely with practice leadership to implement annual strategic tradeshows, conferences, and events with the goal of promoting Stantec’s brand awareness
• Aligns messaging and graphics with Company standards, specifically Stantec's brand guidelines
• Serves as a key contact for tradeshow/event-related inquiries for the Buildings business line
• Develops and coordinates the implementation of an annual strategic tradeshow/event plan
• Identifies and develops collateral material and visual displays in support of building Stantec’s brand awareness
• Facilitates the delivery and set-up of all materials, including tradeshow exhibits, presentations, and print/electronic promotional materials in accordance with agreed upon schedule and established service level agreements
• Purchases promotional merchandise as appropriate, including client giveaways
• Tracks, analyzes, and reports on all tradeshows, conferences, and events, including deliverables and budgets, as required
• Updates and maintains promotional database of tradeshows, conferences, and events (including post conference debrief forms) to influence future participation
• Serves as a key contact for sponsorship-related inquiries for the Buildings business line
• Develops an annual promotions business plan
• Assists in developing a communications plan, including both traditional and online media
• Identifies and develops sponsorship related materials in support of building Stantec’s brand awareness
• Tracks, analyzes, and reports on all sponsorship activity, including deliverables and budgets, as required
• Aids in tracking sponsorships, including post sponsorship debrief forms to influence future participation
• Serves as the key contact for advertising-related inquiries
• Develops copy and identifies imagery for all local/regional advertisements
• Tracks, analyzes, and reports on all advertising initiatives, including deliverables and budgets, as required
• Aids in tracking advertisements, including recommendations on future participation

Qualifications

• Post-secondary education in marketing, communications, journalism, business, or related area
• Minimum 5-8 years of experience in a work environment related to Stantec’s sectors, or a marketing-related field

Skills

• Detail oriented and organized, with exceptional prioritization skills
• Committed to client service and ability to work in a team-oriented environment
• Ability to effectively balance multiple priorities
• Work well with a variety of personality types
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
• Excellent written and verbal communication skills
• Strong knowledge and understanding of marketing and business development best practices
• Demonstrated proficiency with web-based tools and Microsoft Office applications including but not limited to Outlook, Word, Excel, and PowerPoint
• Committed to continuous education through workshops, seminars, and conferences
• Adherence to corporate and department policies and work in a manner to ensure safety by following company health and safety guidelines

Benefits

Regular full-time and part-time employees (working at least 20 hours per week) have access to medical, dental, and vision plans, a wellness program, health saving accounts, flexible spending accounts, 401(k) plan, employee stock purchase program, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage and paid family leave. Temporary/casual employees have access to 401(k) plans, employee stock purchase program, and paid leave, in accordance with state and local law.