Senior Promotions Specialist:

About the role

The Senior Promotions Specialist (SPS) position at Stantec is responsible for implementing and coordinating strategic tradeshows, conferences, and events; sponsorships; advertising; and campaigns. This role works closely with practice leadership to promote Stantec's brand awareness and aligns messaging and graphics with Company standards.

Responsibilities

• Works closely with practice leadership to implement annual strategic tradeshows, conferences, and events with the goal of promoting Stantec’s brand awareness
• Aligns messaging and graphics with Company standards, specifically Stantec's brand guidelines
• Serves as a key contact for tradeshow/event-related inquiries for the Buildings business line
• Develops and coordinates the implementation of an annual strategic tradeshow/event plan
• Identifies and develops collateral material and visual displays in support of building Stantec’s brand awareness
• Facilitates the delivery and set-up of all materials, including tradeshow exhibits, presentations, and print/electronic promotional materials in accordance with agreed upon schedule and established service level agreements
• Purchases promotional merchandise as appropriate, including client giveaways
• Updates and maintains promotional database of tradeshows, conferences, and events (including post conference debrief forms) to influence future participation
• Serves as the key contact for sponsorship-related inquiries for the Buildings business line
• Develops an annual promotions business plan
• Tracks, analyzes, and reports on all tradeshows, conferences, and events, including deliverables and budgets, as required
• Supports Corporate and Buildings BOU campaigns in partnership with marketing/PR/digital team members through a range of promo activities, approaches, and programs; strategic conferences, client events, and sponsorships
• Tracks, analyzes, and reports on all sponsorship activity, including deliverables and budgets, as required
• Assists in tracking sponsorships, including post sponsorship debrief forms to influence future participation
• Serves as the key contact for advertising-related inquiries
• Develops copy and identifies imagery for all local/regional advertisements
• Tracks, analyzes, and reports on all advertising initiatives, including deliverables and budgets, as required
• Assists in tracking advertisements, including recommendations on future participation

Qualifications

• Post-secondary education in marketing, communications, journalism, business, or related area
• Minimum 5-8 years of experience in a work environment related to Stantec’s sectors, or a marketing-related field
• Detail oriented and organized, with exceptional prioritization skills
• Committed to client service and ability to work in a team-oriented environment
• Ability to effectively balance multiple priorities
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
• Excellent written and verbal communication skills
• Strong knowledge and understanding of marketing and business development best practices
• Demonstrated proficiency with web-based tools and Microsoft Office applications including but not limited to Outlook, Word, Excel, and PowerPoint
• Working knowledge in the use of desktop publishing software such as InDesign, Photoshop, Adobe Acrobat, etc.
• Committed to continuous education through workshops, seminars, and conferences
• Adherence to corporate and department policies and work in a manner to ensure safety by following company health and safety guidelines

Skills

• Exceptional organizational and prioritization skills
• Strong communication and presentation abilities
• Proficiency with marketing and business development best practices
• Knowledge of desktop publishing software
• Ability to work effectively in a team environment
• Commitment to continuous learning and professional development

Benefits

• Medical, dental, and vision plans
• Wellness program
• Health savings account
• Flexible spending account
• 401(k) plan
• Employee stock purchase program
• Life and accidental death & dismemberment (AD&D) insurance
• Short-term/long-term disability plans
• Emergency travel benefits
• Tuition reimbursement
• Professional membership fee coverage
• Paid family leave