Senior Promotions Specialist:

About the role

The Senior Promotions Specialist (SPS) position is responsible for implementing and coordinating strategic tradeshows, conferences, and events; sponsorships; advertising; and campaigns to promote Stantec's brand awareness.

Responsibilities

• Works closely with practice leadership to implement annual strategic tradeshows, conferences, and events with the goal of promoting Stantec’s brand awareness
• Aligns messaging and graphics with Company standards, specifically Stantec's brand guidelines
• Serves as a key contact for tradeshow/event-related inquiries for the Buildings business line
• Develops and coordinates the implementation of an annual strategic tradeshow/event plan
• Identifies and develops collateral material and visual displays in support of building Stantec’s brand awareness
• Facilitates the delivery and set-up of all materials, including tradeshow exhibits, presentations, and print/electronic promotional materials in accordance with agreed upon schedule and established service level agreements
• Purchases promotional merchandise as appropriate, including client giveaways
• Tracks, analyzes, and reports on all tradeshows, conferences, and events, including deliverables and budgets, as required
• Updates and maintains promotional database of tradeshows, conferences, and events (including post conference debrief forms) to influence future participation
• Serves as a key contact for sponsorship-related inquiries for the Buildings business line
• Develops an annual promotions business plan
• Assists in developing a communications plan, including both traditional and online media
• Identifies and develops sponsorship related materials in support of building Stantec’s brand awareness
• Tracks, analyzes, and reports on all sponsorship activity, including deliverables and budgets, as required
• Aids in tracking sponsorships, including post sponsorship debrief forms to influence future participation
• Serves as the key contact for advertising-related inquiries
• Develops copy and identifies imagery for all local/regional advertisements
• Tracks, analyzes, and reports on all advertising initiatives, including deliverables and budgets, as required
• Aids in tracking advertisements, including recommendations on future participation

Qualifications

• Post-secondary education in marketing, communications, journalism, business, or related area
• Minimum 5-8 years of experience in a work environment related to Stantec’s sectors, or a marketing-related field

Skills

• Detail oriented and organized, with exceptional prioritization skills
• Committed to client service and ability to work in a team-oriented environment
• Ability to effectively balance multiple priorities
• Work well with a variety of personality types
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
• Excellent written and verbal communication skills
• Strong knowledge and understanding of marketing and business development best practices
• Demonstrated proficiency with web-based tools and Microsoft Office applications including but not limited to Outlook, Word, Excel, and PowerPoint
• Committed to continuous education through workshops, seminars, and conferences
• Adherence to corporate and department policies and work in a manner to ensure safety by following company health and safety guidelines

Benefits

Regular full-time and part-time employees (working at least 20 hours per week) have access to medical, dental, and vision plans, a wellness program, health saving accounts, flexible spending accounts, 401(k) plan, employee stock purchase program, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage and paid family leave. Regular full-time and part-time employees will receive ten paid holidays in each calendar year. In addition, employees will be eligible to accrue vacation between 10 and 20 days per year and eligible for paid sick leave (and if more generous, in accordance with state and local law). Temporary/casual employees have access to 401(k) plans, employee stock purchase program, and paid leave, in accordance with state and local law.