Senior Programmatic Marketing Leader Healthcare Growth

About the role

Principal Programmatic Marketing Manager responsible for driving B2C growth through programmatic advertising.

Responsibilities

• Oversee the execution, optimization, and reporting of digital advertising campaigns across multiple platforms.
• Collaborate with design and analytics teams to enhance campaign performance.
• Manage performance marketing strategies focusing on healthcare impact and startup agility.

Requirements

• 5+ years of experience in performance marketing.
• Deep knowledge of Demand Side Platforms (DSPs) and Real-Time Bidding (RTB).
• Hands-on experience with TV, online video, and Digital Out-Of-Home (DOOH) advertising.
• Passion for healthcare and startup environments.