Senior Product Marketing Manager, MyHealthTeam
About the role
MyHealthTeam, a Swoop company, is seeking a Senior Product Marketing Manager to lead positioning, messaging, and go-to-market strategy that drives member awareness, activation, and engagement across our growing portfolio of chronic condition social networks.
Reporting to the Director of Product Marketing, you will own end-to-end GTM for product features and new site launches, lead activation programs that turn new members into engaged ones, and partner closely with the Product, CRM, Community, and Analytics teams to translate member insight into measurable impact.
This is a high-ownership role for an experienced PMM who is equally comfortable shaping strategy and rolling up their sleeves to ship campaigns, run experiments, and dig into the data. You’ll set the bar for how we bring new value to members and have direct influence on how millions of people facing chronic health conditions discover and engage with our networks.
Qualifications
- A bachelor’s degree in marketing, communications, or a related field — or equivalent experience
- Six or more years of product marketing or closely related experience, preferably in consumer technology, digital health, or community-driven business
- Demonstrated success leading GTM for product launches and owning positioning and messaging for a product or product area
- Strong track record running lifecycle, activation, or growth marketing programs and using A/B testing and experimentation to drive measurable results
- Excellent written and verbal communication skills, with the ability to craft member-facing messaging and influence cross-functional partners and leadership
- A data-informed mindset — comfortable defining KPIs, partnering with Analytics, and using data to prioritize, evaluate, and tell the story of your work
- Strong project management skills and the ability to lead multiple workstreams across stakeholders with minimal hand-holding
- Genuine interest in healthcare, community, and improving outcomes for people facing chronic conditions