Senior Product Marketing Manager, M-Files AI Platform & Cloud (Remote, Bay Area)

Summary of the role

We are seeking a strategic, passionate, and execution-oriented Senior Product Marketing Manager to lead AI platform product marketing for the M-Files Context-First Document Management platform. This role owns positioning, messaging, go-to-market strategy, and market leadership for our AI, cloud, and core platform capabilities. This is a highly cross-functional role requiring close collaboration with Product Management, Industry Marketing, Sales, Customer Success, Enablement, Partner team, and FedRAMP team.

Key Responsibilities

• Own and refine the overarching AI platform story, with special emphasis on context-first document management, AI and agentic automations, scalability, security, and extensibility.
• Define differentiated messaging and value propositions for platform capabilities across personas and industries.
• Define differentiated FedRAMP messaging and value propositions for platform capabilities across personas and industries while supporting related content programs.
• Ensure consistency and clarity of AI platform-level messaging across all marketing, enablement, and sales touchpoints.
• Lead platform feature releases, orchestrating cross-functional launch strategies for AI, cloud, and core platform enhancements.
• Partner with Product Management to influence roadmap decisions based on market opportunity, customer needs, and competitive insights.
• Drive content strategy for platform launches, including pitch decks, solution briefs, whitepapers, demos, customer stories, webpages, and sales tools.
• Own competitive and market intelligence for platform-level capabilities, especially in AI-driven information management and cloud content services.
• Identify market trends, customer pain points, and emerging competitors to guide product and GTM strategy.
• Deliver actionable insights to Sales, Product, and Executive teams.
• Partner with Sales Enablement to ensure clear understanding of platform capabilities, differentiation, and value drivers.
• Support customer-facing teams with platform-level messaging guides, battlecards, objection handling, and training content.
• Collaborate with cross-functional teams to position M-Files as an industry leader in AI-powered information management.
• Represent M-Files in webinars, events, analyst briefings, and customer engagements as a platform subject-matter expert.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and relevant professional experience
• 8+ years of product marketing experience in B2B enterprise SaaS
• Demonstrated experience marketing AI platforms and cloud technologies
• Experience positioning solutions within FedRAMP or other regulated government environments
• Experience leading cross-functional product launches from strategy through execution
• Demonstrated ability to lead cross-functional product marketing initiatives and influence senior stakeholders without direct authority
• Strong AI acumen and domain expertise with an understanding of enterprise buyer personas, value-based messaging, and B2B SaaS go-to-market motions
• Proven experience developing positioning and messaging for successful cross-functional product launches
• Excellent communication, storytelling, and executive presentation skills
• Experience presenting at webinars, conferences, analyst briefings, podcasts, customer events, and product demonstrations
• Experience recording on-camera product demonstrations and creating video-based content

Preferred

• Experience in content management, information management, workflow automation, enterprise content management (ECM), or knowledge management markets
• Experience partnering closely with Product Management teams in a fast-paced technical environment
• Experience supporting global sales organizations and partner ecosystems
• Experience recording product demonstrations or creating video-based customer enablement content