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Jobs · Advertising · California

Senior Product Marketing Manager, HR (Hybrid in SF or NYC)

Rippling · San Francisco, CA · 1 mo ago
On-siteAdvertisingFull-time

About the role

Rippling’s core HR platform is the foundation of everything we do—from hiring and onboarding to performance, compliance, and workforce management. As we continue to scale, we need product marketers who can tell cohesive, customer-first stories across this surface area and support growth across both new logo and existing customer motions.

Responsibilities

  • Develop and evolve messaging, positioning, and narratives across Rippling’s core HR products
  • Create sales enablement and buyer-facing assets—including pitch decks, one-pagers, talk tracks, and case studies—to support both new logo and expansion motions
  • Partner closely with Sales to understand buyer needs, objections, and deal dynamics, and translate those insights into effective marketing and enablement
  • Bring product launches and roadmap updates to market by translating complex functionality into clear, outcome-oriented stories
  • Build campaigns and content that generate pipeline and support sales conversations across channels
  • Conduct customer and market research to inform personas, messaging, and GTM strategy
  • Collaborate with Product, Growth, Demand Gen, and Content to deliver cohesive GTM programs
  • Track performance of campaigns and sales assets and iterate based on data and field feedback
  • Support a flexible team model by moving between problem spaces as business priorities shift

Requirements

  • 5+ years of experience in product marketing or GTM marketing, preferably at a B2B software company
  • Strong storytelling skills—you can turn complex product capabilities into simple, compelling narratives
  • Experience supporting sales teams with enablement, messaging, and deal-facing content
  • Comfort working across multiple products or problem areas rather than a single owned surface
  • An analytical and customer-driven mindset; you use insights to guide decisions
  • Excellent written and verbal communication skills
  • Bias toward action, high ownership, and comfort in fast-paced environments
  • Strong cross-functional collaboration skills across Sales, Product, and Marketing

Qualifications

  • Marketing San Francisco, CA New York, NY

Skills

  • Strong storytelling skills
  • Experience supporting sales teams
  • Comfort working across multiple products or problem areas
  • An analytical and customer-driven mindset
  • Excellent written and verbal communication skills
  • Bias toward action, high ownership, and comfort in fast-paced environments
  • Strong cross-functional collaboration skills

Benefits

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

Pay

The pay range for this role is: 127,800 - 213,000 USD per year (US Tier 1)

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