Senior Product Marketing Manager, HR (Hybrid in SF or NYC)

About the role

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

Responsibilities

• Develop and evolve messaging, positioning, and narratives across Rippling’s core HR products
• Create sales enablement and buyer-facing assets—including pitch decks, one-pagers, talk tracks, and case studies—to support both new logo and expansion motions
• Partner closely with Sales to understand buyer needs, objections, and deal dynamics, and translate those insights into effective marketing and enablement
• Bring product launches and roadmap updates to market by translating complex functionality into clear, outcome-oriented stories
• Build campaigns and content that generate pipeline and support sales conversations across channels
• Conduct customer and market research to inform personas, messaging, and GTM strategy
• Collaborate with Product, Growth, Demand Gen, and Content to deliver cohesive GTM programs
• Track performance of campaigns and sales assets and iterate based on data and field feedback
• Support a flexible team model by moving between problem spaces as business priorities shift

Requirements

• 5+ years of experience in product marketing or GTM marketing, preferably at a B2B software company
• Strong storytelling skills—you can turn complex product capabilities into simple, compelling narratives
• Experience supporting sales teams with enablement, messaging, and deal-facing content
• Comfort working across multiple products or problem areas rather than a single owned surface
• An analytical and customer-driven mindset; you use insights to guide decisions
• Excellent written and verbal communication skills
• Bias toward action, high ownership, and comfort in fast-paced environments
• Strong cross-functional collaboration skills across Sales, Product, and Marketing

Qualifications

• Strong storytelling skills—you can turn complex product capabilities into simple, compelling narratives
• Experience supporting sales teams with enablement, messaging, and deal-facing content
• Comfort working across multiple products or problem areas rather than a single owned surface
• An analytical and customer-driven mindset; you use insights to guide decisions
• Excellent written and verbal communication skills
• Bias toward action, high ownership, and comfort in fast-paced environments
• Strong cross-functional collaboration skills across Sales, Product, and Marketing

Skills

• Strong storytelling skills
• Experience supporting sales teams with enablement, messaging, and deal-facing content
• Comfort working across multiple products or problem areas
• An analytical and customer-driven mindset
• Excellent written and verbal communication skills
• Bias toward action, high ownership, and comfort in fast-paced environments
• Strong cross-functional collaboration skills

Benefits

• Competitive salary + benefits + equity
• Flexible work arrangements, including the option to work in-office at least three days a week for office-based employees

Pay

The pay range for this role is: 127,800 - 213,000 USD per year (US Tier 1)

Schedule

This role sits within the GTM Marketing organization.