Senior Product Marketing Manager, Platform (Based in SF or NYC)

About the role

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

Responsibilities

• Develop and Own Solutions Marketing Frameworks
• Create and Ship Performance Marketing Content
• Lead Product-Connected Creative Campaigns
• Collaborate and Influence Across Teams

Requirements

• 3+ years in product marketing, or growth marketing at a B2B SaaS company.
• Strong copywriting and storytelling skills, you can write emails, scripts, and landing pages that drive measurable results.
• Experience creating video or performance creative tied to product launches or campaigns.
• Demonstrated ability to own the process end-to-end, from concepting and writing to testing and optimization.
• Data-informed and experiment-oriented: you use insights to refine messaging and creative direction.
• Ability to collaborate across marketing, creative, and product teams in a fast-paced, iterative environment.
• Growth mindset: eager to test, learn, and evolve Rippling’s marketing storytelling model.

Bonus points

• Experience developing short-form product demo or feature videos for performance marketing.
• Background in solutions or lifecycle marketing with strong familiarity in B2B SaaS.
• Portfolio of shipped marketing work, especially emails, landing pages, or campaign creative that shows both strategy and execution.
• Experience building community-led content libraries (e.g., playbooks, recipe galleries, or automation showcases).