Senior Content Marketing Manager, Global Products (Hybrid based in SF or NYC)

About the role

This role is for someone who loves the craft and the strategy: you’re not just strategizing and planning, you’re interviewing customers, writing the scripts, penning research papers, and stepping in front of the camera. Expect to move fast, run tight experiments, scale what works, and grow your career!

Responsibilities

• Become an expert on Global HR leaders: Immerse yourself in this community, both online and IRL, to uncover insights, pain points, and hooks.
• Create and pen “classic” B2B tentpole assets: Write and produce high-quality reports, whitepapers, and launch assets.
• Scale video: Rapidly ship and test new formats like a video series, podcasts, social-first content, and webinars.
• Own the Global content roadmap: Set the narrative, strategy, and content roadmap that drives awareness and pipeline.
• Experimental mindset + scrappy execution: You move fast and prototype often. You know the B2B playbook, and you’re also willing to push beyond it.
• Exceptional writing and storytelling: You are a clear writer who can craft everything from an engaging blog post to a whitepaper covering a complex topic.
• A creator’s track record: Proven success building an audience whether via a YouTube channel, a viral newsletter, or a significant social following.
• A "spike" in video: Deep experience storyboarding, scripting, and delivering on-camera content. You know how to make a B2B video feel premium and engaging.
• Metric obsession: You have a "nose" for what will go viral, but you back it up by obsessing over data and constantly iterating to improve performance.
• A distinctive voice: You bring energy, clarity, and taste and know how to push beyond standard B2B without losing credibility.

Requirements

This role is based in our San Francisco office. Rippling's Global suite shares its addressable market with our Core HR products, making this role uniquely collaborative. You'll work shoulder-to-shoulder with our Core HR marketing team to plug into existing growth engines while spinning up new "Global-first" content that creates net-new opportunities and accelerates cross-sell.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 5 years of experience in content marketing, preferably in a B2B setting.
• Experience in creating and managing content for various channels including blogs, whitepapers, and video.
• Strong understanding of global HR trends and challenges.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Experience with project management tools such as Asana or Trello.

Skills

• Content creation and management
• Video production and editing
• SEO and content optimization
• Market research and analysis
• Collaboration and teamwork

Benefits

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

Pay

The pay range for this role is: 113,400 - 189,000 USD per year (US Tier 1)

Schedule

This role is based in our San Francisco office and will require being in the office 3x/week.