Content Marketing Manager, Global Products (Hybrid based in SF or NYC)

About the role

This role is for someone who loves the craft and the strategy: you’re not just strategizing and planning, you’re interviewing customers, writing the scripts, penning research papers, and stepping in front of the camera. Expect to move fast, run tight experiments, scale what works, and grow your career!

Responsibilities

• Become an expert on Global HR leaders: Immerse yourself in this community, both online and IRL, to uncover insights, pain points, and hooks.
• Turn complex topics into compelling stories: Take dry, complex topics (like global compliance) and transform them into magnetic hooks and fun, compelling stories that people actually want to consume.
• Create and pen “classic” B2B tentpole assets: Write and produce high-quality reports, whitepapers, and launch assets.
• Scale video: Rapidly ship and test new formats like a video series, podcasts, social-first content, and webinars.
• Ownt the Global content roadmap: Set the narrative, strategy, and content roadmap that drives awareness and pipeline.
• Experimental mindset + scrappy execution: You move fast and prototype often. You know the B2B playbook, and you’re also willing to push beyond it.
• Exceptional writing and storytelling: You are a clear writer who can craft everything from an engaging blog post to a whitepaper covering a complex topic.
• A creator’s track record: Proven success building an audience whether via a YouTube channel, a viral newsletter, or a significant social following.
• A "spike" in video: Deep experience storyboarding, scripting, and delivering on-camera content. You know how to make a B2B video feel premium and engaging.
• Metric obsession: You have a "nose" for what will go viral, but you back it up by obsessing over data and constantly iterating to improve performance.
• A distinctive voice: You bring energy, clarity, and taste and know how to push beyond standard B2B without losing credibility.

Requirements

This role is based in our San Francisco office.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 3 years of experience in content marketing, preferably in a B2B context.
• Experience creating and managing content for various digital channels including blogs, social media, and video.
• Strong understanding of global HR trends and challenges.
• Ability to write and edit content for a wide range of audiences, from executives to technical users.
• Excellent communication and interpersonal skills.
• Experience with content creation tools such as Adobe Creative Suite, Canva, or similar.

Skills

• Strong writing and storytelling skills.
• Experience with video production and editing.
• Ability to conduct research and analyze data to inform content strategy.
• Knowledge of global HR systems and compliance.
• Experience with B2B marketing strategies and tactics.

Benefits

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

Pay

The pay range for this role is: 90,000 - 157,500 USD per year (US Tier 1)

Schedule

This role is based in our San Francisco office.