Senior Product Marketing Manager, Developer Platform
About the role
Box is the world's leader in Intelligent Content Management, trusted by over 115,000 organizations worldwide, including 70% of the Fortune 500. Joining Box means continuing to drive innovation and transforming workflows through secure, AI-powered solutions.
Responsibilities
- Build and own the narrative, positioning, and messaging tied to all capabilities of the Box Platform targeting developers
- Create and execute integrated GTM strategies for the Box Platform, partnering with campaign, field, and partner marketing to drive pipeline creation and acceleration
- Develop high-impact content for 1st and 3rd party external channels (web, blogs, thought leadership, e-books, webinars, events)
- Deliver ongoing enablement to sales and customer success on developer use cases and personas, competitive dynamics, and objection handling
- Partner with product and technical PMMs to align roadmap and messaging to developer use cases needs
- Act as a thought leader and spokesperson: join customer meetings, analyst briefings, conferences, and speaking opportunities to elevate Box’s presence in the developer community
- Collaborate with strategic accounts and partners to develop case studies, reference stories, and co-marketing that showcase measurable business outcomes
- Use AI-first workflows to analyze market signals, refine ICPs and personas, test messaging, and accelerate content creation and competitive research
Requirements
4+ years of experience in working with developer, development tools, and platforms, with some hands-on development experience as well as experience with developer outreach as a marketer, evangelist, or outbound product manager.
Strong interest and understanding of developer trends, particularly the state of AI tools and infrastructure.
Participation in developer communities, both online and in-person.
A dynamic storyteller with a point of view on the intersection of AI and development.
Familiarity with enterprise buying cycles, multi-stakeholder sales, and the needs of life sciences IT and line-of-business buyers; able to translate technical capabilities into business outcomes.
Demonstrated ability to craft and deliver executive-ready narratives and presentations; strong public speaking skills and comfort representing Box externally.
Proven cross-functional leader and player-coach who influences without authority and drives initiatives across product, sales, CS, and marketing.
AI-first mindset with a bias for action; comfortable operating in fast-moving environments and using AI tools to 10x research, insights, and content velocity.
Qualifications
Preferred qualifications include:
- Familiarity with enterprise content management and workflow automation
- Experience with developer relations and community engagement
- Knowledge of enterprise software development lifecycle
- Experience with AI and machine learning technologies
Skills
Technical skills:
- Experience with developer tools and platforms
- Understanding of AI and machine learning concepts
- Experience with content management systems
- Ability to communicate complex technical concepts to non-technical audiences
Benefits
At Box, we offer a comprehensive benefits package including health insurance, retirement plans, paid time off, and more. We also provide equity and other incentives to our employees.
Pay
$165,000 USD - $206,500 USD
Schedule
Full-time position with a minimum of 3 days per week required to be onsite in Redwood City, CA.