Senior Product Manager, Marketing Platforms
About the role
We are seeking a Senior Product Manager to lead product execution for Adobe Campaign, Adobe Experience Platform (AEP), or Adobe Journey Optimizer (AJO) in support of enterprise marketing use cases at General Motors. This role is crucial for unifying roadmap direction across campaign delivery, audience, segmentation, journey orchestration, and activation capabilities while driving adoption through strong cross-functional delivery.
Responsibilities
Own execution of the product roadmap for Adobe Campaign, AEP, or AJO, translating business priorities into clear plans, sequencing, and delivery outcomes aligned to marketing business needs.
Drive cross-functional delivery across product, engineering, analytics, marketing, operations, and vendor partners to ensure campaign, audience, and journey capabilities are implemented and adopted successfully.
Align teams on priorities, dependencies, risks, and tradeoffs across campaign delivery, audience management, segmentation, activation, and journey orchestration use cases.
Partner closely with stakeholders to improve how customer data capabilities support campaign execution, audience strategy, and broader MarTech modernization goals.
Lead foundational platform setup and readiness activities, while driving innovation from concept through adoption for developer teams and business stakeholders.
Establish strong operating rhythms for planning, backlog management, decision-making, issue resolution, and communication across multiple teams.
Surface blockers early, drive decisions with urgency, and maintain momentum in complex environments with multiple moving parts.
Use customer and stakeholder insights to shape improvements in platform capabilities to proactively translate insights into actionable strategies to improve customer experience.
Mentor less experienced product managers and serve as a strong cross-functional leader without direct authority, helping teams navigate ambiguity and execute at a high standard.
Requirements
5+ years of product management experience in MarTech, CRM, customer data, campaign platforms, or related enterprise technology.
5+ years with Adobe Campaign, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), or similar marketing platforms.
Strong cross-functional leadership across engineering, architecture, data, analytics, CRM, operations, and vendor teams.
Understanding of customer data, audiences, segmentation, activation, campaign operations, and journey orchestration.
Experience managing intake, dependencies, risks, and prioritization across multiple workstreams.
Strong stakeholder management, communication, and execution skills.
Experience driving adoption, business readiness, and change management for new capabilities.
Strong problem-solving and decision-making skills.
Preferred Qualifications
Experience working in the Adobe ecosystem, including Adobe Campaign, AEP, AJO, AEM, or related platforms.
Experience in large-scale enterprise CRM, MarTech, or customer data environments.
Experience with agile product management, backlog management, and release planning.
Bachelor’s degree and 5+ years of related experience, or equivalent practical experience.
Skills & Abilities
Experience owning roadmap delivery and translating business needs into clear requirements and priorities.
Strong cross-functional leadership across engineering, architecture, data, analytics, CRM, operations, and vendor teams.
Understanding of customer data, audiences, segmentation, activation, campaign operations, and journey orchestration.
Experience managing intake, dependencies, risks, and prioritization across multiple workstreams.
Strong stakeholder management, communication, and execution skills.
Experience driving adoption, business readiness, and change management for new capabilities.
Strong problem-solving and decision-making skills.
Benefits
General Motors offers a comprehensive benefits package that includes health insurance, retirement plans, paid time off, and more. For more details, visit the Total Rewards resources page.
Pay
The salary range for this role is $120,000 - $180,000 annually, depending on experience and location.
Schedule
This role is hybrid, requiring the successful candidate to report to the office three times per week, at minimum. The position will be located in Warren, MI.