Senior Product Manager, Marketing Platforms

About the role

The Role We are looking for a Senior Product Manager to lead product execution for Adobe Campaign, Adobe Experience Platform (AEP), or Adobe Journey Optimizer (AJO) in support of enterprise marketing use cases at GM.

Responsibilities

• Own execution of the product roadmap for Adobe Campaign, AEP, or AJO, translating business priorities into clear plans, sequencing, and delivery outcomes aligned to marketing business needs.
• Drive cross-functional delivery across product, engineering, analytics, marketing, operations, and vendor partners to ensure campaign, audience, and journey capabilities are implemented and adopted successfully.
• Align teams on priorities, dependencies, risks, and tradeoffs across campaign delivery, audience management, segmentation, activation, and journey orchestration use cases.
• Partner closely with stakeholders to improve how customer data capabilities support campaign execution, audience strategy, and broader MarTech modernization goals.
• Lead foundational platform setup and readiness activities, while driving innovation from concept through adoption for developer teams and business stakeholders.
• Surface blockers early, drive decisions with urgency, and maintain momentum in complex environments with multiple moving parts.
• Use customer and stakeholder insights to shape improvements in platform capabilities to proactively translate insights into actionable strategies to improve customer experience.
• Mentor less experienced product managers and serve as a strong cross-functional leader without direct authority, helping teams navigate ambiguity and execute at a high standard.

Requirements

• 5+ years of product management experience in MarTech, CRM, customer data, campaign platforms, or related enterprise technology.
• 5+ years with Adobe Campaign, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), or similar marketing platforms.
• Strong cross-functional leadership across engineering, architecture, data, analytics, CRM, operations, and vendor teams.
• Understanding of customer data, audiences, segmentation, activation, campaign operations, and journey orchestration.
• Experience managing intake, dependencies, risks, and prioritization across multiple workstreams.
• Strong stakeholder management, communication, and execution skills.
• Experience driving adoption, business readiness, and change management for new capabilities.
• Strong problem-solving and decision-making skills.

Qualifications

• Bachelor’s degree and 5+ years of related experience, or equivalent practical experience.
• Experience working in the Adobe ecosystem, including Adobe Campaign, AEP, AJO, AEM, or related platforms.
• Experience in large-scale enterprise CRM, MarTech, or customer data environments.
• Experience with agile product management, backlog management, and release planning.
• Strong cross-functional collaboration and execution skills.
• Ability to work through ambiguity, prioritize effectively, and keep delivery moving.
• Strong communication skills with technical and non-technical stakeholders.

Skills & Abilities

• Experience working in the Adobe ecosystem, including Adobe Campaign, AEP, AJO, AEM, or related platforms.
• Experience in large-scale enterprise CRM, MarTech, or customer data environments.
• Experience with agile product management, backlog management, and release planning.
• Strong cross-functional collaboration and execution skills.
• Ability to work through ambiguity, prioritize effectively, and keep delivery moving.
• Strong communication skills with technical and non-technical stakeholders.

Benefits

• Health and wellbeing benefit programs.
• Medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts.

Pay

$106,600 to $192,700

Schedule

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the office three times per week, at minimum. This position will be located in Warren, MI, Austin, or Mountain View, CA.