Senior Product Manager, The Roku Channel

About the role

The Senior Product Manager, The Roku Channel – Roku OS, will own the streaming-service experience for The Roku Channel on Roku’s flagship platform. This role requires a deep understanding of streaming services, experience in defining and delivering multi-quarter visions, and a strong focus on balancing viewer delight with business goals.

Responsibilities

• Define and deliver a multi-quarter vision across key streaming journeys including discovery, navigation, content details, and engagement loops
• Identify friction and opportunities across time-to-content, selection rate, and repeat engagement - balancing viewer delight with business goals
• Prioritize with impact: draw hard lines on priorities informed by viewer insights, content strategy, company goals, and data - ensuring we ship high-ROI experiences
• Be intensely data-driven: define KPIs and success criteria; form hypotheses and run experiments that drive measurable lifts in engagement, retention, and monetization
• Partner deeply with UX: design intuitive, high-performing experiences that balance usability, editorial storytelling, and personalization
• Lead execution with Engineering: translate strategy into crisp PRDs, align scope and milestones, and deliver high-quality features on predictable timelines
• Operationalize programming and merchandising: work with Content Strategy/Programming to translate launches, tentpoles, and seasonal moments into scalable merchandising patterns (collections, campaigns, modules, messaging)
• Collaborate with Recommendations/Personalization: integrate ML-powered discovery thoughtfully balancing editorial intent, personalization, and experimentation to improve satisfaction and engagement
• Partner with the Search team: ensure Roku Channel content is discoverable and represented effectively across search entry points and results experiences
• Monitor and optimize performance: track dashboards, cohorts, and content-level insights; iterate post-launch to drive sustained KPI improvements, not just feature delivery
• Communicate with clarity: align stakeholders across Product, Design, Engineering, Data, and Content teams; surface tradeoffs and decisions with crisp, executive-ready narratives

Requirements

8+ years of product management experience with increasing scope and cross-functional impact
Strong streaming services background (AVOD/SVOD/FAST) - experience owning customer journeys and business outcomes for a streaming app or service
Demonstrated success driving engagement and retention through discovery improvements, merchandising strategy, and personalization-informed experiences
Experience partnering closely with Content/Programming teams and translating content goals into scalable product experiences
Proven collaboration with ML/recommendations teams and comfort balancing editorial curation with personalization and experimentation
Strong analytical skills: defining KPIs, building measurement plans, and using data to guide prioritization and iteration (funnels, cohorts, content-level performance, experiments)
Excellent product judgment and UX sensibility for content-rich UIs (home, navigation, rails, content details)
Technical fluency: comfortable working with APIs, data pipelines, experimentation frameworks, and client performance considerations
Exceptional communication and stakeholder leadership skills; ability to influence decisions across Product, Design, Engineering, Data, Search, and Content teams
Bachelor’s degree required, technical degree a plus

Skills

AI literacy and curiosity. You have either 1) tried Gen AI in your previous work or outside of work or 2) are curious about Gen AI and have explored it

Benefits

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

Pay

The estimated annual salary for this position is between $176,000 - $302,700 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

Schedule

Roku offers a hybrid work approach where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

Company Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust.