Senior Product Manager

About the role

HealthEquity Marketplace is a managed affiliate marketplace for health and wellness that helps members get more health and healthcare per dollar. Telehealth programs are cornerstone offerings, bringing members solutions in metabolic, men and women's health, hormone therapy, skincare and more. We are seeking a Senior Product Manager, Digital Health Programs to be our digital health visionary.

What you will be doing

• Portfolio strategy and vision: Set the strategic vision for HealthEquity's digital health category, positioning it as the cornerstone of Marketplace impact. Own the end to end member experience across the digital health portfolio, including where experience is executed through partners. Define the mix of white label and branded programs across care areas and where each model fits. Set targets for subscribers, revenue, and churn by program, and own the plan to hit them.
• Partner and merchant ownership: Own the end to end merchant relationship for every partner in the digital health portfolio. Source, evaluate, and onboard new partners, and manage renewal, expansion, and renegotiation of existing ones. Hold partners accountable to volume, quality, and service level commitments, and manage the partnership through underperformance, escalation, or exit when needed. Bring heavy hands on influence to the white label partner experience, shaping intake, prescribing flow, refill and adherence journeys, and support touchpoints so they meet your high UX standards.
• Performance ownership: Own the P&L level outcomes for the digital health portfolio: subscriber growth, revenue, margin, and churn. Build and maintain the unit economics and churn models that inform pricing, promotion, and partner terms. Diagnose churn and retention issues by program and cohort, and drive the fixes, whether product, partner, or offer.
• Merchandising and demand generation: Decide what gets highlighted across the digital health category: which programs, which offers, and in what order. Drive copy and creative that reflects the offer accurately and converts, working directly with brand and content teams. Run the promotion calendar and strategy for the category, including launches, seasonal pushes, and offer testing. Partner with demand generation and CRM teams to drive awareness and conversion into the right program for each member.
• Cross functional leadership: Work closely with Compliance and Legal on eligibility, licensing, and clinical program requirements across states and categories. Partner with Engineering and Design on the white label experience and any custom UX needed to differentiate the offering. Represent the digital health category to Marketplace and HealthEquity leadership, including performance reviews and investment cases for new categories or partners.

Requirements

• 6+ years of experience in cash-pay clinical ecommerce or DTC healthcare with ownership of related revenue, subscribers, or retention
• Experience managing telehealth, pharmacy, or clinical partner relationships, including white label or platform models
• Working knowledge of subscription unit economics: patient starts, retention, LTV, CAC, and payback
• Experience running merchandising or promotion strategy in an ecommerce or DTC setting, including copy and creative decisions
• Strong partner and merchant management skills
• Comfort operating with significant ambiguity in a 0 to 1 to scale environment

Preferred qualifications

• Experience in metabolic, weight loss, women's health, men's health, skincare, or lifestyle categories
• Familiarity with HSA/FSAs and employer benefit programs

Pay

$120,500.00 to $157,000.00 / year. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package.

Benefits

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

Schedule & onboarding

This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead, HealthEquity's immersive onboarding experience held onsite at headquarters once per quarter. HealthEquity covers all required travel and accommodations. This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date. HealthEquity is committed to providing reasonable accommodations to team members with qualifying disabilities.