Senior Product Manager - Remote
About the role
*This is a US-based position, our offices are located in Fort Collins, CO. This position can be in-office, remote (in approved US states), or a hybrid of the two.
Approved states: AK, AZ, AR, CO, FL, CO, FL, GA, HI, IN, IA, KS, KY, LA, MD, MI, MN, MS, MO, MT, NE, NJ, NM, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WV, WI, WY.
We’re looking for a Senior Product Manager to own and help shape several products across the Marketing360 platform. This role will have a strong focus on the customer lifecycle, from generating a lead through paid advertising, to capturing and managing that lead in the CRM, to understanding which leads turn into good customers and using that information to improve future marketing. The role also owns products and integrations across areas including CRM, Ads, Call Tracking, Forms, Email, Reputation (Reviews), Analytics, and AI-powered tools. This is a hands-on product role. You’ll work directly with engineering, design, operations, support, leadership, and customers to understand problems, determine what we should build, write requirements, work through technical constraints, and help get features into production.
Responsibilities
- Own product direction and day-to-day product management across several Marketing360 applications.
- Work closely with engineering and design from early discovery through development and release.
- Turn business and customer problems into clear requirements and actionable development work.
- Help shape the future of Marketing360's Ads and CRM products, including tighter connections between lead generation, lead management, conversion data, and advertising optimization.
- Work with advertising data and integrations across Google, Meta, Microsoft, and other providers.
- Own and improve CRM workflows involving leads, contacts, lead capture, qualification, and customer lifecycle management.
- Work with APIs, webhooks, OAuth integrations, data pipelines, and third-party platforms.
- Define success metrics and use product and customer data to determine whether something actually improved the experience.
- Work directly with Operations and Support to understand customer problems and prioritize bugs and improvements.
- Manage vendor-dependent products where we don't control every part of the experience.
- Help identify where AI and natural-language interfaces can simplify workflows or make existing Marketing360 data more useful.
- QA your work when needed and stay involved through release rather than handing requirements to engineering and walking away.
Requirements
- 5+ years of product management experience, preferably in B2B or B2B2C SaaS.
- Experience owning complex products through discovery, development, launch, and iteration.
- Strong understanding of digital advertising, particularly Google Ads, Meta Ads, and/or Microsoft Advertising.
- Strong understanding of the lead and customer lifecycle, including lead generation, CRM workflows, qualification, conversion, and retention.
- Experience working with CRM products or other systems that manage leads and customer data.
- Comfortable working directly with