Senior Product Manager, CRM & GTM Systems

About the role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Manager, CRM & GTM Systems based in United States. This role owns the Lead-to-Opportunity domain within a complex Salesforce and go-to-market technology ecosystem. You will shape the roadmap for how leads are captured, enriched, scored, routed, and converted into qualified pipeline. Working at the intersection of Marketing, Sales, Revenue Operations, and Technology, you will turn business strategy into scalable system capabilities. As one of the first product managers in a transforming product organization, you will help establish a proactive, roadmap-driven operating model. The role combines strategic product ownership with hands-on discovery, prioritization, delivery oversight, and systems architecture collaboration. You will also mentor business systems analysts and help elevate product thinking, processes, and capabilities across the team. This is a high-impact, full-time remote opportunity for a product leader who can connect technology decisions directly to revenue outcomes.

Responsibilities

• Own and maintain a multi-quarter product roadmap for the Lead-to-Opportunity domain, covering lead capture, enrichment, scoring, routing, conversion, opportunity processes, and the broader GTM technology ecosystem integrated with Salesforce.
• Translate strategic priorities from Marketing, Sales Development, Revenue Operations, and GTM leadership into sequenced capabilities with clear outcomes, success metrics, and prioritization frameworks.
• Define quarterly and half-year priorities while balancing new capabilities, platform stabilization, technical debt, capacity, and business impact.
• Lead planning ceremonies in partnership with Engineering Managers and Business Systems Analysts, aligning team capacity with roadmap commitments and maintaining clear domain documentation.
• Serve as the primary product voice for Lead-to-Opportunity and GTM Systems initiatives, partnering with Marketing, Marketing Operations, SDR/BDR leadership, Sales, and Revenue Operations.
• Lead discovery sessions, requirements workshops, and business process design activities, translating complex marketing and GTM needs into actionable system specifications.
• Resolve ambiguity between business requirements and technical implementation through structured decision-making, stakeholder alignment, documented trade-offs, and clear ownership.
• Represent the domain in cross-functional planning and leadership reviews, translating technical constraints for business stakeholders and business context for engineering teams.
• Mentor and develop Business Systems Analysts in product thinking, requirements definition, acceptance criteria, roadmap communication, and effective product practices.
• Establish reusable product practices, templates, rituals, and standards while gradually increasing BSA ownership of roadmap areas through structured coaching and