Senior Product Manager, GTM Strategist

About the role

More than 50% of Internet traffic is automated. Knowing who's human, who's an agent, and who's a malicious actor is core to Cloudflare's strategy, and one of the primary values we sell to our Customers. We're building the products that answer "can we trust this traffic?" and our story is differentiated, but the demand is outpacing the number of experts who can tell our story. This role will drive the solution to this challenge. We think of this as the next generation of product marketing, built for a technical product and rebuilt as a part of the Product team. At Cloudflare, PMs are the first sellers, and own their own launches, content, and enablement. This role, like the rest of the team, will be both deep in R&D as well as in the field driving real Customer conversations, feeling firsthand what lands, and turning that into the enablement, materials, and programs the entire field runs on. Your credibility comes from carrying the pitch yourself. You will work directly with the Director of Product and across the PMs who lead each product line. As a member of the product team, your work in the field shapes the strategy and the narrative. You own how far and how fast that story travels, and how well the field can carry it on its own.

Available Locations: Austin or London (Hybrid)

Responsibilities

• Own the field's ability to win. Build the enablement that lets any account team lead a conversation about agents, bots, attackers, or fraud, end to end. This includes training, playbooks, battlecards, demo environments, proof-of-concept guides, competitive intelligence, and certification.
• You are measured by how capable you make the entire field, and by how much you free up product experts to build rather than sell.
• Carry the pitch as a member of the Product team. Join and drive real Customer calls. This keeps your enablement grounded in what actually works. You will stand up and orchestrate a bench of field subject-matter experts who scale this well beyond one person.
• Amplify our story. Our space is presented through some of the most engaging material in the company, closer to an interactive application than a slide deck. You will extend and evolve that into assets the field can run on its own, and produce new material of the same caliber.