Senior GTM Strategy & Product Marketing Manager

About the role

SoftBank Robotics America (SBRA) is seeking a strategic commercial leader to help define, commercialize, and scale our cleaning business. This is not a traditional Senior GTM Strategy & Product Marketing Manager role. It is a business leadership position responsible for owning how our cleaning business goes to market, how new products and services are commercialized, and how our commercial organization executes against a unified growth strategy.

Primary Responsibilities

• Drive Go-to-Market Strategy & Commercial Alignment - Influence overall GTM strategy with Product, Sales, Marketing, Customer Success, RevOps, Partnerships, and Executive Leadership. Develop commercialization frameworks, market intelligence, competitive insights, and vertical growth strategies. Translate strategic priorities into clear, usable messaging and customer-facing content across the entire buyer journey. Own Category Strategy & Market Positioning - Serve as steward of SBRA's market narrative, value proposition, and messaging architecture. Lead category creation and positioning efforts across customer segments and priority industries. Ensure consistent messaging across direct sales, partners, marketing, customer success, proposals, presentations, and executive communications.
• Personally Create B2B Sales & Marketing Content - Write, design, and continuously improve client-facing pitch decks, proposals, executive presentations, messaging frameworks, solution briefs, one-pagers, case studies, email copy, and sales narratives. Convert complex robotics, software, service, and operational concepts into concise, persuasive content for enterprise buyers. Partner directly with Sales and executives to tailor presentations and proposals for strategic opportunities and customer meetings. Own content development from initial concept and drafting through stakeholder review, final production, and field adoption. Balance strategic leadership with hands-on execution; personally produce high-priority deliverables rather than relying exclusively on agencies or large internal teams.
• Build the Customer Proof & Reference Engine - Transform live deployments into customer references, case studies, ROI validation, testimonials, executive reference programs, and reusable proof points. Interview customers and internal teams to capture measurable outcomes and turn them into compelling commercial stories. Partner with Customer Success and Operations to continually generate proof assets.
• Enable Enterprise Sales & Partners - Develop sales playbooks, business cases, battlecards, executive presentations, ROI/TCO models, proposal templates, objection-handling guides, and partner enablement materials. Lead win/loss reviews and translate findings into improved messaging, qualification, content, and enablement. Equip direct sales teams and channel partners with practical tools that improve customer conversations and advance opportunities.
• Voice of the Customer - Conduct customer, partner, prospect, and field research to influence Product strategy, GTM priorities, messaging, and content development. Test messaging with customers and sales teams, then refine it based on market response and commercial performance.
• Content, Events & Thought Leadership - Produce high-impact B2B content using a combination of original writing, visual storytelling, customer insights, and AI-enabled workflows. Support demand generation, webinars, partner events, executive thought leadership, and industry presentations. Maintain a consistent editorial standard and brand voice across customer-facing materials.