Senior Product Marketing Manager – GTM Strategy & Execution

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action, tech meets trust, and innovation is a way of life. We're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

About the role

We are looking for a self-starting, team-oriented, and passionate Senior Product Marketing Manager to join our team focused on GTM strategy and execution. You will act as a product and marketing expert, translating the needs of customers and sellers across marketing, sales enablement, product, and field teams. In this role, you will own a wide variety of initiatives that support pipeline generation and help drive deals to close. The ideal candidate has a passion for navigating ambiguity, driving clarity, and influencing strategy across the business.

Responsibilities

• Go-To-Market Expertise: Serve as the product GTM expert for stakeholders across product, marketing, and distribution teams for your assigned product line.
• Sales Enablement & Training: Develop succinct and effective sales training materials (demos, pitch decks, training guides, FAQs, etc.) to make complex suite technology easy for non-technical sales reps to understand and sell.
• Pipeline Generation & Alignment: Align with named global distribution leaders to drive marketing and sales alignment, execute sales programs, and fuel pipeline growth.
• Content & Program Creation: Define and build repeatable demos, sales plays, competitive programs, and high-quality content that align with supporting marketing campaigns.
• Sales Communications: Own key sales updates, announcements, and strategic field communications.
• Event Strategy & Production: Create, recruit, and produce compelling content for Salesforce events, including World Tours, Dreamforce, webinars, and third-party industry events.

Requirements

• 7+ years of experience in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles.
• Deep expertise in Salesforce products and/or other SaaS and B2B enterprise technology platforms.
• Hands-on experience building a range of marketing assets, including compelling sales plays, enablement materials, succinct slide decks, demo videos, and event/webinar content.
• Proven ability to use data and analytics to guide decision-making, with a consistent track record of setting and delivering against measurable marketing metrics.
• Outstanding organizational skills to define, balance, and deliver multiple projects under tight deadlines within a fast-paced environment.
• Strong track record of establishing working relationships with cross-functional teams and aligning global stakeholders.
• Strong collaboration skills with a willingness to drive hands-on tactical execution, navigate ambiguity, and confidently lead new initiatives.
• Exceptional written and verbal communication skills with the confidence to deliver presentations to audiences of all sizes.

Note: Experience will be evaluated based on alignment to the core competencies for the role (including extracurricular leadership roles, military experience, volunteer work, etc.).

Benefits

Salesforce offers comprehensive benefits designed to support you and your family, including:

• Wellbeing reimbursement
• Generous parental leave
• Adoption assistance & fertility benefits
• Healthcare coverage and retirement plans

More details about company benefits can be found at Salesforce Benefits.