Senior Product Designer - Fish

About the role

onX is seeking a Senior Product Designer to shape the future of onX Fish — a data-rich consumer product that helps anglers choose the right water, find the best spots, and fish with confidence. This role involves owning the end-to-end design for onX Fish across iOS, Android, and responsive web, working within fast, non-linear product cycles, collaborating with product and engineering, and embedding AI as a co-pilot in daily workflows.

Essential Job Duties & Functions

• Own the end-to-end design for onX Fish across iOS, Android, and responsive web — from concept through shipped UI.
• Design interfaces that make complex geospatial, environmental, and species data useful and accessible to anglers.
• Work within fast, non-linear product cycles — picking up prototypes, PRDs, and engineering spikes already in motion and elevating them with strong design judgment and user testing input.
• Collaborate daily with product and engineering as a co-builder, contributing design judgment within fast-moving delivery cycles.
• Synthesize user research, strategy documents, and data to identify the highest-impact product design opportunities, bringing a strong point of view.
• Create design iterations that drive both divergent ideation and convergent decision-making; ultimately landing on a strong design POV and recommendation with a clear rationale, calibrated to the customer problem to solve and the scope of the iteration.
• Set a high, consistent bar for craft in onX Fish—including visual polish, interaction quality, usability across platforms (Web, iOS, Android), and thoughtful and continued adoption of the onX design system, so that Fish feels like a premium, cohesive product experience at every touchpoint.
• Design AI-enabled features, including conversational interfaces, recommendation systems, and AI-assisted workflows, which are core to the Fish product roadmap.
• Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation.