Senior Product Designer - Fish

About the role

onX is seeking a Senior Product Designer to shape the future of onX Fish — a data-rich consumer product that helps anglers choose the right water, find the best spots, and fish with confidence. This is a high-growth tech company role where you’ll work directly within a fast-paced product team that ships in fast, overlapping cycles.

Responsibilities

• Own the end-to-end design for onX Fish across iOS, Android, and responsive web — from concept through shipped UI.
• Design interfaces that make complex geospatial, environmental, and species data useful and accessible to anglers.
• Work within fast, non-linear product cycles — picking up prototypes, PRDs, and engineering spikes already in motion and elevating them with strong design judgment and user testing input.
• Collaborate daily with product and engineering as a co-builder, contributing design judgment within fast-moving delivery cycles.
• Synthesize user research, strategy documents, and data to identify the highest-impact product design opportunities, bringing a strong point of view.
• Create design iterations that drive both divergent ideation and convergent decision-making; ultimately landing on a strong design POV and recommendation with a clear rationale, calibrated to the customer problem to solve and the scope of the iteration.
• Set a high, consistent bar for craft in onX Fish—including visual polish, interaction quality, usability across platforms (Web, iOS, Android), and thoughtful and continued adoption of the onX design system, so that Fish feels like a premium, cohesive product experience at every touchpoint.
• Design AI-enabled features, including conversational interfaces, recommendation systems, and AI-assisted workflows, which are core to the Fish product roadmap.
• Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation.

Requirements

• Bachelor’s degree in Product Design, HCI, Visual Design, or equivalent experience.
• Eight (8) or more years of relevant experience, including at least five (5) years of product design experience shipping fast-paced, consumer-facing digital products, with emphasis on data-rich, mapping, or geospatial experiences.
• Cross-platform design experience spanning iOS, Android, and responsive web.
• Proven ability to work at high velocity within cross-functional teams, contributing design judgment within fast-moving delivery cycles.
• Strong curiosity for exploring new technologies, including AI, and fluency with AI tools in your design workflow—using them daily to prototype, ideate, and explore conversational interfaces, recommendation systems, and AI-assisted workflows that are core to the Fish roadmap.
• Strong instinct for map-based and geospatial interfaces, with experience designing spatial data visualizations and layered information overlays.
• Communication style that converges toward decisions: you present recommendations, not process walkthroughs, and earn influence through the quality of shipped work.
• High agency and self-direction — you pull context from available resources, form your own point of view, and create clarity in ambiguity.
• Shared passion for and ability to demonstrate onX’s Company Values.

Qualifications

• Permanent US work authorization is a condition of employment with onX.
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.

Skills

• Experience designing for outdoor recreation, fishing, or adventure-focused consumer products.
• Familiarity with species data, environmental datasets, or scientific data visualization.
• Experience designing conversational UI or AI-powered recommendation experiences.
• An active angler or outdoor enthusiast who understands the end user firsthand.

Benefits

Competitive salaries, annual bonuses, equity, and opportunities for growth
Comprehensive health benefits, including a no-monthly-cost medical plan
Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
401k matching at 100% for the first 3% you save and 50% from 3-5%
Company-wide outdoor adventures and amazing outdoor industry perks
Annual “Get Out, Get Active” funds to fuel your active lifestyle
Flexible time away package that includes PTO, STO, VTO, and paid holidays

Pay

$139,000 to $174,000 upon hire, based on experience, skills, certifications, and education.

Schedule

Full-time position with occasional travel to corporate offices or onX strategic locations.