Senior Product Associate - Marketing Automation Platforms (MAP)

About the role

Join Marketing Product Portfolio, Paid Media and Campaign Analytics to reshape how teams measure and optimize campaign impact across consumer businesses. As a Senior Product Associate in, AI Campaign Analytics Marketing Automation Platform Team, you will define and drive the product vision, roadmap, and prioritized backlog for an AI-powered agent that measures, explains, and improves marketing campaign performance across consumer lines of business.

Responsibilities

• Partners with the Product Manager to identify new product opportunities that reflect the needs of our customers and the market through user research and discovery.
• Supports the collection of user research, journey mapping, and market analysis to inform the strategic product roadmap and provide insight into potential product features that provide value to customers.
• Analyzes, tracks, and evaluates product metrics including work to time, cost, and quality targets across the product development life cycle.
• Writes the requirements, epics, and user stories to support product development.
• Owns and prioritizes the product backlog, translating campaign measurement needs into epics, user stories, requirements, and acceptance criteria that deliver measurable value.
• Identifies and drives high-impact use cases across acquisition, engagement, retention, cross-sell, and growth campaigns, supported by actionable insights and KPI-based success metrics.
• Partner with Analytics and Engineering to ensure accurate campaign data, attribution methodologies, data quality, AI/ML workflows, integrations, and scalable solution architecture.
• Design and validate AI-powered user experiences, including dashboards, alerts, recommendations, prompts, and workflows that deliver accurate, explainable, and impactful insights.
• Lead Agile product delivery and cross-functional collaboration with Technology, Risk, Legal, Compliance, and Data Governance teams to ensure successful execution, governance, and responsible AI practices.

Requirements

• 3+ years of experience or equivalent expertise in product management or a relevant domain area.
• Proficient knowledge of the product development life cycle, including discovery and requirements definition.
• Experience in product life cycle activities including discovery and requirements definition.
• Developing knowledge of data analytics and data literacy.
• Experience in product management, marketing analytics, marketing technology, campaign measurement, or a related domain area.
• Experience in product life cycle activities including discovery and requirements definition.
• Demonstrated experience owning or supporting a product roadmap, backlog, prioritization process, and end-to-end delivery in an Agile environment.
• Strong comfort working with data, including data sources, data quality, reporting logic, business definitions, segmentation, and trend interpretation.
• Able to translate ambiguous business problems into structured requirements, clear product features, and measurable outcomes.
• Technical fluency to partner effectively with engineering teams on requirements, data pipelines, APIs, AI/ML workflows, testing, and production delivery.
• Strong communication skills, including the ability to explain complex data, technical, and marketing concepts to both technical and non-technical audiences.

Qualifications

• Familiarity with AI/ML-enabled products, natural language interfaces, automated insights, or agent-based tools, including approaches to evaluating output quality and user trust.
• Experience partnering with analytics teams on campaign measurement methodologies, validation approaches, and interpretation of campaign performance.
• Understanding of paid media measurement concepts such as attribution inputs, incrementality, and audience strategies.
• Experience with paid and owned marketing channels and campaign KPIs used to evaluate performance across the customer journey.
• Experience delivering data products at scale, including alignment to data governance, controls, and risk considerations.
• Financial services, retail banking, paid media, marketing technology, or consumer marketing experience.
• Strong stakeholder management skills with senior leaders, including presenting roadmaps, trade-offs, risks, and delivery outcomes.

About Us

We are a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

Equal Opportunity Employer

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.