Senior Product Associate - Marketing Automation Platforms

Job Responsibilities

• Partners with the Product Manager to identify new product opportunities that reflect the needs of our customers and the market through user research and discovery.
• Considers and plans for upstream and downstream implications of new product features on the overall product experience.
• Supports the collection of user research, journey mapping, and market analysis to inform the strategic product roadmap and provide insight on potential product features that provide value to customers.
• Analyzes, tracks, and evaluates product metrics including work to time, cost, and quality targets across the product development life cycle.
• Writes the requirements, epics, and user stories to support product development.

Required Qualifications, Capabilities, And Skills

• 3+ years of experience or equivalent expertise in product management or a relevant domain area.
• Proficient knowledge of the product development life cycle.
• Experience in product life cycle activities including discovery and requirements definition.
• Developing knowledge of data analytics and data literacy.
• AI/ML exposure, with emphasis on AI/ML solution development and prompt design/creation.
• Strong deck-building and storytelling skills, producing stakeholder-ready presentation materials.
• Knowledge of marketing analytics/data, including how data enables segmentation, customer journeys, and measurement/attribution.
• Familiarity with Customer Data Platforms (CDPs).
• Technical fluency with event-driven architecture, including Kafka concepts (topics, partitions, consumer groups, offsets, schemas, replay) and how streaming impacts real-time segmentation/journeys.
• Able to translate between technical and business audiences—communicating requirements, trade-offs, and outcomes clearly to engineers, data teams, and non-technical stakeholders.

About The Team

The Digital team is dedicated to creating innovative, industry-leading products and experiences that help customers access, share and control their financial data so they can make smart decisions with their money. Teams enable innovation while adhering to the firm's data sharing principles of security, customer control and convenience, and privacy.