Senior Product Associate - (MAP) Marketing Automation Platforms
About the role
Join our dynamic team as a Senior Product Associate in Marketing Automation Platforms and make a meaningful impact by delivering high-quality products that resonate with clients. You will shape the future of product innovation, drive value for customers, guide successful launches, and exceed expectations. As a core leader, you will act as the voice of the customer, develop profitable products, and ensure top-tier client experiences with a strong commitment to scalability, resiliency, and stability.
Responsibilities
- Develop a product strategy and product vision that delivers value to customers.
- Manage discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap.
- Own, maintain, and develop a product backlog that enables development to support the overall strategic roadmap and value proposition.
- Build the framework and track the product's key success metrics such as cost, feature and functionality, risk posture, and reliability.
- Meet with business leads and stakeholders across the marketing organization to identify pain points, new functional requirements, and strategic goals.
- Challenge current methods and procedures to identify inefficiencies and opportunities for growth.
- Understand Adobe Workfront capabilities and limitations to help solution options.
- Enhance communication between development and business leads so that “asks” and “solutions” are clearly understood by both sides.
- Be a center for knowledge with deep curiosity about marketing operations and communicate insights to other team members.
Requirements
- 3+ years of experience or equivalent expertise in product management or a relevant domain area.
- Advanced knowledge of the product development life cycle, design, and data analytics.
- Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management.
- Experience with enterprise-level applications from Proof of Concept to maintenance of mature environments.
- Excellent communication skills, comfortable engaging with business leads at various levels and documenting requirements in formal Agile story form.
- Advanced knowledge of Adobe Workfront.
- Developed Business Process Maps in Visio and similar tools, and be able to discuss the process.
- Experience working in an Agile environment and with Agile project methodologies and tools including JIRA.
- Customer-obsessed with the ability to build and maintain productive relationships with engineers and technical partners, and translate customer needs into clear product delivery or technical requirements.
Preferred Qualifications
- Demonstrated prior experience working in a highly matrixed, complex organization.
- Experience in testing frameworks and new ideas across industries related to banking or financial services.
- Able to develop workable solutions in a highly regulated environment.
- Experience managing products for technical platforms and/or data-focused capabilities.
- Good understanding of technologies including API, Microservices, AEM, JavaScript, AWS, etc.
- Adobe Workfront certification.
Benefits
- Comprehensive health care coverage.
- On-site health and wellness centers.
- Retirement savings plan.
- Backup childcare.
- Tuition reimbursement.
- Mental health support and financial coaching.
Pay
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. The Digital team is dedicated to creating innovative, industry-leading products and experiences that help customers access, share, and control their financial data.