Marketing Automation Senior Associate
About the role
As a Marketing Automation Senior Associate, you will manage and optimize multi-channel marketing campaigns in Marketo. You will play an important role in building campaigns, ensuring compliance, and collaborating with cross-functional partners to achieve marketing objectives. Join our Commercial & Investment Bank (CIB) Marketing Automation team as a Senior Associate supporting global marketing initiatives.
Responsibilities
- Build, execute, and optimize multi-channel marketing campaigns in Marketo.
- Implement and document marketing automation workflows, including lead scoring and audience segmentation.
- Ensure all activities comply with privacy regulations (CAN-SPAM, GDPR, etc.).
- Collaborate with cross-functional teams and provide clear campaign documentation.
- Analyze campaign performance and recommend improvements and innovations.
- Support integration with other MarTech tools.
Requirements
- Bachelor's degree or equivalent experience.
- 3+ years in digital marketing automation (Marketo preferred; Marketing Cloud a plus).
- Experience with Salesforce CRM and Stensul preferred.
- Strong project management, analytical, and documentation skills.
- Ability to work independently and maintain high standards of control and compliance.
- Excellent communication and collaboration skills.
About Us
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands.
Benefits
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.