Senior PR & Events Manager (Americas)

Responsibilities

• Develop and implement comprehensive PR strategies aligned with KAYALI'S marketing calendar and global brand objectives
• Drive KAYALI's Media Impact Value (MIV) growth across press and earned media
• Nurture and leverage relationships with existing and potential media/brand partners
• Grow and maintain stellar brand awareness and find like-minded brands to collaborate with
• Support in managing reputation and handling sensitive issues with timely, strategic responses in collaboration with the global PR team
• Conceptualize plan, and manage a range of high-profile brand events, product launches, and masterclasses, ensuring each event embodies our brand's essence and values
• Develop and implement comprehensive event strategies that align seamlessly with marketing objectives and brand guidelines, positioning our brand as a category leader
• Oversee and control event budgets, timelines, and logistics to ensure efficiency, quality, and an outstanding event experience
• Collaborate with key internal stakeholders and external vendors to achieve flawless execution and cohesion across all event components
• Build and maintain strong relationships with global team to ensure the delivery of world-class events, tailored to the Americas
• Conduct thorough analyses of event performance and generate detailed reports, providing actionable insights for continuous improvement and enhanced ROI
• Work closely with the Influencer team to leverage and execute on collaborations and events
• Identify and coordinate CSR (Corporate Social Responsibility) initiatives that align with Kayali's values and enhance brand reputation
• Manage PR and Event Agencies to ensure best in-class strategies and flawless execution
• Review and manage PR budget and goals
• Manage timelines, and logistics of all press material to ensure successful launches

Requirements

• 8+ years of experience in PR and event management, preferably in the beauty or lifestyle industry
• Proven track record of successful large-scale events
• Strong project management and budgeting skills
• Understanding of beauty industry trends and influencer landscape
• Excellent communication and networking abilities
• Experience coaching, developing, and managing direct reports
• Excellent team player