Senior Manager, PR & Communications, North America

About the Role

As a key member of the Salomon marketing team, the Senior Manager, PR & Communications is responsible for delivering and executing the PR and communications plan in North America for the run, outdoor, and sportstyle categories. They work with the Director of Marketing to define seasonal initiatives that support the region’s commercial and brand-building objectives. The role directly manages external agencies and is the direct point of contact with the global brand for all PR topics. The Senior Manager ensures the right mix of brand, product, athlete, event, and trade communication aligned with the brand calendar and defines both quantitative and qualitative ROI for PR efforts. This role requires significant collaboration across PR, marketing, and merchandising teams.

Responsibilities

• Strategy & Planning
  • Manage and execute the North American PR strategy and act as the liaison between global and local teams for efficiency.
  • Drive authentic storytelling around brand, athletes, products, events, and milestones.
  • Localize global communications for the North American market, collaborating with global, regional, and agency partner teams.
  • Integrate PR strategy into launch plans within the brand calendar across all channels.
  • Develop and execute PR training programs, including coaching for employees.
• Agency & Media
  • Maintain relationships with key North American media, industry influencers, and strategic partners in collaboration with agency teams.
  • Manage external PR agencies, including briefing, budgeting, and tracking results.
  • Oversee media opportunities and spokesperson strategy, working closely with agency teams.
  • Execute trade and consumer communications in partnership with agency teams.
  • Distribute global press materials to in-house teams and agency partners with clear calls to action.
  • Analyze media and industry trends to optimize communications strategy and future planning.
  • Support press release creation and copywriting as needed.
• Cross-Functional Collaboration
  • Serve as the in-house PR expert for North America, supporting event communication, wholesale partner needs, and internal communications.
  • Maintain weekly alignment with global partners.
  • Brief the Integrated Marketing Manager on PR plans and associated embargos.
  • Manage brand store communication, including press releases, social media calendars, interviews, and event support.
  • Handle interview requests for internal staff and support the process.
  • Assess and recommend media opportunities for leadership and global team involvement.
• Communications Execution
  • Support PR agencies in trade activations such as panels, gifting, and exclusive coverage.
  • Collaborate with HQ teams on global event alignment and communication.
  • Own the PR scorecard in alignment with global reporting cadence.
  • Manage tradeshow PR in collaboration with agencies.
  • Drive events and support content needs.
  • Manage the PR budget, including agency contracts, travel, media trips, seeding product, and gifting.
  • Develop a communications calendar consistent with global standards.
  • Collaborate on process improvements.

Requirements

• 10+ years of practical experience in the public relations sector, preferably in running, fashion, and/or outdoor industries with both endemic and non-endemic reach.
• B.S. or B.A. in Business, Marketing, Brand Management, or a related field, or equivalent combination of education and experience.
• Experience building narratives for both trade and consumer audiences.
• Demonstrated proficiency in managing affiliate networks.

Skills

• Expertise in PR tracking and reporting.
• Ability to clearly articulate seasonal briefings and deliver results.
• Strong planning, organizing, and preparation skills.
• Excellent presentation and communication skills.
• Strong self-awareness and ability to work with diverse stakeholders.
• Self-motivated with the ability to manage multiple projects and prioritize based on business needs.
• Budget management experience.
• Ability to collaborate with leadership to understand business requirements and achieve goals.

Benefits

• Hybrid work schedule.
• Generous PTO policy, plus 15 paid annual holidays and 3 floating holidays.
• Half-day Fridays for 5 months of the year.
• Exceptional employee discount on all Amer Sports products and sister brands (Arc’teryx, Armada, Atomic, Wilson).
• Complimentary gym membership and resort season pass to local locations and mountains.
• Opportunities to engage in the community and with industry partners.

Pay

USD 140,000 - USD 160,000 yearly

Schedule

• 25% travel required.

Additional Information

Reports to: Director of Marketing

Location: New York City

The physical demands of this role include regular talking, hearing, sitting, standing, and walking. Occasional kneeling, stooping, crouching, twisting, and lifting up to 50 pounds may be required. Specific vision abilities include close vision, color vision, and the ability to adjust focus. A valid driver’s license is required.