Senior Manager of North America PR & Events

Location: New York, NY (Hybrid: 2 fixed days in office – Tuesday & Wednesday, with travel as needed)

About Us

Medik8 is a UK-based clinical skincare company dedicated to delivering high-quality, results-driven products backed by scientific research and innovation. With a strong global presence and an exciting high-growth trajectory, particularly in the US, Medik8 continues to push boundaries in clinical skincare.

About the Role

As the Sr. Manager of North America PR & Events, you will play a pivotal role in supporting our fast-growing North America team. Reporting to the Director of Advocacy & Influencer, you will lead the press-facing communications and in-real-life (IRL) experience of the brand. This role requires strong cross-functional collaboration and partnership with the Global Communications and local US-based team to drive brand awareness as the brand scales.

We’re looking for an experienced manager with deep connections to press and industry, strong communications storytelling, flawless execution, and a proven ability to build brand buzz and excitement.

Responsibilities

Public & Media Relations

• Drive and implement the North America PR strategy to align with Medik8’s strategic objectives and marketing calendar.
• Cultivate strong relationships with key editors, opinion leaders, and tastemakers to secure placements across digital, broadcast, and print media.
• Build and elevate Medik8 Founder awareness in the North America market as a key thought leader through press pitching, broadcast personal appearances, etc.
• Lead all media-facing eventing including editor desksides, press-focused trips, and personalized gifting programs.
• Monitor and report on industry trends, competitive and Medik8 coverage, and key press KPIs.
• Collaborate with the Media team on affiliate press support and coverage.
• Manage the PR agency day-to-day and lead all press initiatives for all new product launches and re-support product campaigns.
• Review and manage the PR budget and goals including press impressions, share of voice (SOV), and industry awards.

Eventing & Experiential

• Lead the planning for all Medik8 events including Consumer/Loyalty, Press/Influencer, Masterclasses, Trade/Conferences (e.g., AAD), and Retail, creating scalable playbooks and frameworks for consistent brand execution.
• End-to-end execution from planning to delivering Consumer/Loyalty events, Press/Influencer, and Trade/Conference Events.
• Partner closely with the Global team, Advocacy & Influencer team, and retail teams to deliver best-in-class experiences.
• Manage agencies, vendors, production, and budgets of all Medik8 eventing.
• Conduct reporting and analysis of event performance with actionable insights to key stakeholders.

People & Team Leadership

• Partner cross-functionally with the global team, integrated marketing team, and other heads of channels (wholesale, .com, Amazon).
• Foster a culture of accountability, data-driven excellence, and performance.

Requirements

• Significant experience in beauty PR (preferably within clinical or prestige skincare) with a proven track record of managing large-scale event production.
• Proven ability to operate as a "pragmatic visionary," combining big-picture creative ideas with data-driven execution and clear ROI analysis.
• Direct experience working closely with top-tier beauty retailers, specifically Sephora or Ulta.
• Existing, warm relationships with the "gatekeepers" of the beauty industry (editors, makeup artists, agents, stylists, and retail stakeholders).
• NYC-based and comfortable in a hybrid role, 2 fixed days in the office (Tuesday/Wednesday), with travel as needed.

Culture & Benefits

We are fueled by our commitment to sustainability, quality, efficiency, and an unwavering passion for our customers. Championing solutions-focused thinking, we possess a purpose-driven mentality and strive to work with integrity and agility, always. We are collaborative go-givers; our diverse talents work cross-functionally, and we achieve more together. We are proud to do everything in-house, challenging the norm and pushing the boundaries of possibility.

• Competitive salary ($120,000 – $140,000 base salary per year + discretionary bonus)
• Comprehensive benefits package including paid time off, holidays, health insurance, and retirement plans
• Flexible & Hybrid working with a minimum of 2 days mandatory per week in-office at NYC office space
• Transit benefits
• Cell phone and wifi WFH stipend
• Annual product allowance and product discounts
• Annual discretionary bonus based on performance
• Quarterly US team-building activities