Senior PR & Communications Manager | RDG

Responsibilities

• Define and own the overarching PR and communications strategy across all RDG brands
• Translate brand positioning into clear, differentiated storylines for each concept
• Identify and develop editorial angles beyond openings and events (culture, design, business, lifestyle)
• Ensure consistency and elevation of brand voice across all external communications
• Oversee and coordinate external partners, collaborators, and contributors engaged on PR and communications initiatives
• Define clear briefs, priorities, and expectations to ensure alignment with brand positioning
• Review, refine, and approve all external communications and materials prior to distribution
• Ensure all external support operates selectively, efficiently, and at the level of RDG’s standards
• Build and maintain direct relationships with top-tier media, editors, and cultural platforms
• Personally drive high-value placements and features (national and international Tier 1)
• Oversee media hosting strategy (media dines, press previews, VIP experiences)
• Curate guest lists aligned with brand positioning and strategic visibility goals
• Act as the final filter for all PR outputs (press releases, messaging, partnerships, collaborations)
• Ensure all communications reflect RDG’s luxury standards, tone, and positioning
• Protect brand integrity by declining misaligned opportunities or low-value exposure
• Partner closely with marketing, social, programming, and operations teams to ensure alignment
• Integrate PR into campaign planning from inception (not as a reactive function)
• Ensure communications support key revenue-driving moments and strategic activations
• Define and track KPIs: quality of placements, tier 1 coverage, share of voice, inbound opportunities
• Provide monthly and quarterly reporting with clear insights and strategic recommendations
• Continuously refine PR approach based on performance and market feedback

Qualifications

• 6–10+ years in PR, communications, or brand strategy
• Experience in luxury hospitality, lifestyle, fashion, or high-end consumer brands
• Strong relationships with media (local, national, and ideally international)
• Proven ability to secure high-quality editorial placements
• Strategic thinker with strong editorial instinct and cultural awareness
• Highly detail-oriented with strong standards for quality and brand alignment