Senior PR Manager

Core Responsibilities

• Design and lead an integrated PR strategy for North America, ensuring seamless brand consistency across both the US and Canada while respecting regional nuances.
• Translate global brand objectives into high-impact regional campaigns that scale across borders.
• Innovate beyond the press release, identifying creative ways to insert Too Good To Go into the cultural zeitgeist via influencers and digital-native platforms.
• Drive a "digital-first" PR mindset, leveraging emerging media including social-led PR, digital video, and podcasts to reach new audiences where they live.
• Act as a powerhouse media practitioner, maintaining high-level relationships with top-tier business, tech, and consumer outlets.
• Lead the "in-house" pitching engine for high-priority announcements and provide strategic oversight for agency-led media outreach.
• Establish a sophisticated measurement framework that moves beyond impressions to track PR’s impact on business growth, user acquisition, and brand sentiment.
• Utilize data insights to pivot strategies in real-time and justify PR spend through ROI-focused reporting.
• Manage and hold regional PR agencies accountable to high-performance standards, ensuring they act as a true extension of the in-house team.
• Collaborate with Global HQ and cross-functional US/Canada leadership to ensure PR is a core pillar of the broader marketing mix.

Requirements

• Experience in PR and Communications, with a proven track record of managing strategies across multiple countries simultaneously (specifically US and Canada).
• Deep, existing relationships with national media and a demonstrated ability to secure top-tier coverage through direct, in-house pitching.
• Expert knowledge of the evolving media landscape, including how to integrate PR with social media, digital video, and audio/podcasting strategies.
• Highly analytical mindset with experience using advanced PR measurement tools to connect earned media results to overall business KPIs.
• Ability to balance high-level strategic planning with a "roll-up-your-sleeves" execution style in a fast-paced, high-growth environment.
• Exceptional writing skills with the ability to craft compelling narratives for diverse audiences; native-level English proficiency is required.
• A genuine passion for sustainability and the drive to use PR as a tool for environmental change.

Benefits

• Agility & Autonomy: Modern Hybrid Model, Global Mobility, Dedicated Time to Recharge, Parental Support.
• Holistic Wellbeing & Security: Premium Health Coverage, Comprehensive Support, Active Lifestyle, Financial Future.
• Community & Belonging: Global Connectivity, Vibrant Workspace, Employee Resource Groups.

How to Apply

We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.

Submit your CV and Cover letter in English.

Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

Certain US states/jurisdictions require Too Good To Go to include a reasonable estimate of the salary range for this role. A reasonable estimate of the range for new joiners for this role in the United States is a base salary of $99,000- $130,000 per annum. Actual salaries may vary and may be above or below the range based on various factors, including, but not limited to, an individual's assigned work location, experience, and expertise.

A Movement for Everyone

We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.

We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.

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