Senior PR Manager
About the role
We're looking for a seasoned Senior PR Manager to own Perk's US and UK media presence. This is a high-impact role at the heart of one of our most important strategic priorities: establishing Perk as a leading voice in major business and financial press. Both markets are fast-growing for Perk, and cutting through in either requires deep journalist relationships, a sharp corporate narrative, and someone who can work at the pace of a major news cycle. You'll be the on-the-ground force behind our Tier 1 media strategy, shaping how our executives show up in the press and building the kind of earned presence no paid campaign can replicate. This is a role for a natural communicator who understands the nuance of financial and business media, can translate complex tech and AI narratives into compelling stories, and knows how to get a C-suite executive ready for a Bloomberg interview on short notice.
Responsibilities
- Own the US and UK media strategy: Lead Perk's day-to-day PR activity from proactive pitching and newsjacking to reactive press office and crisis communications. You'll be the primary point of contact for US and UK journalists and the go-to expert on those media landscapes internally.
- Build and deepen Tier 1 relationships: Cultivate and maintain genuine relationships with journalists at WSJ, Bloomberg, the FT, CNBC, Forbes and beyond — not just for coverage, but for the kind of background briefings and exclusives that build long-term credibility.
- Shape the corporate narrative: Work with senior leadership to develop and maintain Perk's corporate narrative, ensuring our messaging on company growth, financial performance, AI innovation and platform positioning is consistent, compelling and landing with the right audiences.
- Drive executive profiling: Partner closely with our