Senior PR Manager
Walker Sands · Seattle, WA · 3 wk ago
$78k–$87k/yrFull-time
We need to output HTML fragment with sections: About the role? The posting includes description about company and role. We need headings: for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use only when content exists. We have responsibilities (What You Will Do). Requirements (What You Bring). Benefits/Compensation (What We Offer). Pay info is given: total compensation expected between $78,000 - $87,000 per year. Also salary range in Benefits section. So we can have Pay section maybe separate, but we can combine with Benefits? The instruction: Prefer few substantive sections over many thin ones. We could have sections: About the role (intro), Responsibilities, Requirements, Benefits (including Pay). No Schedule info. No Skills separate unless present. There's no explicit Skills list; but responsibilities include skills. We'll not create Skills if not explicit.
We must not repeat job title as heading. No Job ID. Remove boilerplate like EEO etc. Also remove application instructions (the part about pronouns etc). Also remove duplicated lines.
We need to preserve all substantive information. So we need to include company description, role location hybrid, etc.
Let's extract substantive content:
- Intro: Walker Sands is one of the fastest-growing integrated B2B marketing agencies... looking for high-impact Sr. PR Manager... total compensation expected between $78,000 - $87,000 per year. As an agency, we exist to accelerate growth... partner with B2B technology... At Walker Sands, curiosity sparks... building what's next... As Walker Sands grows... looking for talented Sr. PR Manager to join as hybrid employee in Chicago, Boston or Seattle. As a Senior PR Manager, you will help to lead PR programs end‑to‑end — from high‑level strategy through execution — and do so with confidence, clarity, and authority in front of clients. You’ll shape narratives around some of the most transformative technologies in the market, build influential media relationships, and guide integrated programs that elevate brand awareness, credibility, and reputation. You’ll also serve as an emerging leader within the agency, mentoring teams, contributing to our culture, and helping shape the future of our Strategic Communications department.
Then "What You Will Do (Responsibilities):" with bullet points under Strategic Leadership, Program Ownership + Execution, Client Partnership, Team Leadership + Development. Those are subheadings but we can just list as
for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use only when content exists. We have responsibilities (What You Will Do). Requirements (What You Bring). Benefits/Compensation (What We Offer). Pay info is given: total compensation expected between $78,000 - $87,000 per year. Also salary range in Benefits section. So we can have Pay section maybe separate, but we can combine with Benefits? The instruction: Prefer few substantive sections over many thin ones. We could have sections: About the role (intro), Responsibilities, Requirements, Benefits (including Pay). No Schedule info. No Skills separate unless present. There's no explicit Skills list; but responsibilities include skills. We'll not create Skills if not explicit.
We must not repeat job title as heading. No Job ID. Remove boilerplate like EEO etc. Also remove application instructions (the part about pronouns etc). Also remove duplicated lines.
We need to preserve all substantive information. So we need to include company description, role location hybrid, etc.
Let's extract substantive content:
- Intro: Walker Sands is one of the fastest-growing integrated B2B marketing agencies... looking for high-impact Sr. PR Manager... total compensation expected between $78,000 - $87,000 per year. As an agency, we exist to accelerate growth... partner with B2B technology... At Walker Sands, curiosity sparks... building what's next... As Walker Sands grows... looking for talented Sr. PR Manager to join as hybrid employee in Chicago, Boston or Seattle. As a Senior PR Manager, you will help to lead PR programs end‑to‑end — from high‑level strategy through execution — and do so with confidence, clarity, and authority in front of clients. You’ll shape narratives around some of the most transformative technologies in the market, build influential media relationships, and guide integrated programs that elevate brand awareness, credibility, and reputation. You’ll also serve as an emerging leader within the agency, mentoring teams, contributing to our culture, and helping shape the future of our Strategic Communications department.
Then "What You Will Do (Responsibilities):" with bullet points under Strategic Leadership, Program Ownership + Execution, Client Partnership, Team Leadership + Development. Those are subheadings but we can just list as - items.
Then "Non-Negotiables": list of traits.
Then "What You Bring (Requirements):" with Experience, Expertise, Leadership, Client Management.
Then "What We Offer (Compensation + Benefits):" Starting Salary: $78,000 - $87,000, then bullet list of benefits.
We need to output HTML with headings
. We'll have sections: About the role (intro), Responsibilities, Requirements, Benefits (including Pay). Possibly also Non-Negotiables could be part of Requirements? But it's separate list of traits; could be included under Requirements as part of "What You Bring". However Non-Negotiables are more about personal attributes; we could include them under Requirements as a list. But we must not invent sections; we can keep them as part of Requirements.
We need to avoid filler like "commensurate with experience". Not present.
We need to ensure we don't create Pay or Schedule sections unless posting actually states them. Pay is stated: total compensation expected between $78,000 - $87,000 per year. So we could have a Pay section. But we could also include Pay within Benefits. The instruction: Prefer a few substantive sections over many thin ones. So maybe combine Pay and Benefits into one Benefits section. That's fine.
We must not include headings with empty content. So we will output:
About the role
... (intro paragraph)
Responsibilities
- ... (list items)
...
Requirements
- ... (list items)
...
Benefits
- ... (list items)
...
We need to preserve all substantive information: include location hybrid Chicago/Boston/Seattle, mention total compensation range, mention base salary part of total rewards, mention bonus potential, growth opportunities, flexible PTO, health coverage, retirement savings, additional protection, EAP, family support, performance & coaching, milestone sabbatical, community & belonging, culture.
Also include the Non-Negotiables traits: craving candid feedback, curious, proactive, collaborative, build media authority, coach communicators, embody agency readiness, influence with credibility.
We need to include those under Requirements maybe as separate list items.
We need to ensure we don't duplicate lines. The posting repeats some sentences like "As Walker Sands grows, there’s more opportunity to stretch, lead, create, and make your mark." and "Walker Sands is looking for a talented Sr. PR Manager to join our team as a hybrid employee in one of our offices in Chicago, Boston or Seattle." We'll include once.
Let's craft the About the role paragraph:
"Walker Sands is one of the fastest-growing integrated B2B marketing agencies in the world. We are looking for a high-impact Sr. PR Manager to help fuel that continued growth. Total compensation for this role is expected to be between $78,000 - $87,000 per year. As an agency, we exist to accelerate growth—for our clients, our people and the B2B industry. We partner with B2B technology and services companies, from high-growth Silicon Valley businesses to global Fortune 500 brands, to drive meaningful business results. At Walker Sands, curiosity sparks new ideas, collaboration makes the work stronger, and people are at the center of everything we do. We’re building what’s next for B2B marketing—and we want you to help shape it. As Walker Sands grows, there’s more opportunity to stretch, lead, create, and make your mark. Walker Sands is looking for a talented Sr. PR Manager to join our team as a hybrid employee in one of our offices in Chicago, Boston or Seattle. As a Senior PR Manager, you will help to lead PR programs end‑to‑end — from high‑level strategy through execution — and do so with confidence, clarity, and authority in front of clients. You’ll shape narratives around some of the most transformative technologies in the market, build influential media relationships, and guide integrated programs that elevate brand awareness, credibility, and reputation. You’ll also serve as an emerging leader within the agency, mentoring teams, contributing to our culture, and helping shape the future of our Strategic Communications department."
That seems comprehensive.
Now Responsibilities: we need to capture bullet points from the sections:
Strategic Leadership:
- Own the development of integrated communications strategies for B2B tech clients, especially in industries like IT, Cybersecurity, data, and AI
- Build and execute PR strategies that tell compelling stories and drive meaningful media coverage
- Translate business goals and technical concepts into compelling, differentiated narratives
- Stay ahead of emerging trends in tech, media, and communications, and effectively surface these trends to internal teams and clients
Program Ownership + Execution:
- Partner with Client Services to ensure programs align with clients' business goals and deliver measurable value
- Guide teams in delivering high-impact media relations, thought leadership, and integrated communications initiatives
- Develop strong written content and newsworthy pitches that align with client's business objectives and coach teams to do the same
- Build relationships with a wide range of reporters, creators, analysts and publications to secure coverage across media types
- Maintain a deep understanding of the evolving GEO landscape and how PR can support AI visibility
- Bring an AI-forward mindset with an eye towards looking at how to incorporate AI into workflows and build new AI-first workflows
Client Partnership:
- Serve as a trusted advisor to clients through managing expectations, providing proactive counsel and navigating complex communications challenges with confidence
- Lead regular client communications, including owning and facilitating weekly PR calls and check-ins.
- Build positive rapport and trusted advisor relationships with clients
- Identify opportunities to expand and strengthen client relationships
- Participate and support new business efforts
Team Leadership + Development:
- Mentor and coach PR team members, fostering growth, expertise, and collaboration
- Contribute to department and agency culture
- Champion new tools, processes, and approaches that help to share internal frameworks that improve efficiency, quality, and strategic rigor
We'll combine into a single list.
Now Requirements: include Non-Negotiables and What You Bring.
Non-Negotiables list:
- You crave candid feedback. You embrace it as a powerful tool for growth.
- You’re incredibly curious. You’re always learning, always sharing, always pushing to get better.
- You’re proactive. You don’t wait for direction; you bring ideas, solutions, and momentum.
- You’re collaborative. You make the work better by working well with others.
- You build media authority. You maintain strong relationships, understand the evolving landscape, and help teams pitch strategically and effectively.
- You coach communicators. You develop team members into confident storytellers, media strategists, and client partners.
- You embody agency readiness. You stay steady in pace, navigate shifting priorities, and help your team do the same.
- You influence with credibility. You articulate a strong point of view, connect decisions to strategy, and guide teams and clients toward the right outcomes without force or ego.
What You Bring (Requirements):
- Experience: 4+ years of B2B PR experience within an agency setting, with a preferred focus on deep tech including IT, AI, Cybersecurity, or Infrastructure
- Expertise: Deep expertise in evolving media landscape and the ability to craft compelling narratives around technical topics and engage with a mix of media types
- Leadership: Proven ability to lead PR programs and teams confidently from strategy to execution
- Client Management: Strong track record of advising senior level clients and managing complex, high-stakes programs
We'll combine these into a single list.
Now Benefits: include all from What We Offer.
We need to capture:
- Starting Salary: $78,000 - $87,000
- Base salary is only a part of the total rewards package. Placement on the salary scale will be determined by a variety of factors to ensure internal equity.
- Starting salaries are not inclusive of a full range of compensation for this role and are instead meant to reflect the expected beginning salary for a new hire dependent on location and experience.
- Merit-based increases can be earned after time in role.
- Bonus Potential: This role will be eligible for a bonus based on company performance.
- Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
- Flexible PTO and Hybrid Work: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
- Health Coverage: Comprehensive medical, dental, and vision plans. Mental health resources, pet insurance, and more.
- Retirement Savings: Employer-matched 401(k) and access to financial planning services.
- Additional Protection: Life insurance, disability coverage, and other benefits that provide added financial security.
- Employee Assistance Program (EAP): Free, confidential support for you and your household, including counseling, mental health resources, and help navigating life’s everyday challenges.
- Family Support: Paid leave for new parents and caregivers, plus policies for fertility treatment, pregnancy loss, adoption challenges, and more.
- Performance & Coaching: Regular performance reviews, clear goal-setting, and ongoing coaching to help you understand expectations, grow your skills, and make progress in your career.
- Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
- Community & Belonging: Employee resource groups, volunteer opportunities, and programs designed to build connection across the agency.
- Culture: Our agency offers an award-winning culture. Read
. We'll have sections: About the role (intro), Responsibilities, Requirements, Benefits (including Pay). Possibly also Non-Negotiables could be part of Requirements? But it's separate list of traits; could be included under Requirements as part of "What You Bring". However Non-Negotiables are more about personal attributes; we could include them under Requirements as a list. But we must not invent sections; we can keep them as part of Requirements.
We need to avoid filler like "commensurate with experience". Not present.
We need to ensure we don't create Pay or Schedule sections unless posting actually states them. Pay is stated: total compensation expected between $78,000 - $87,000 per year. So we could have a Pay section. But we could also include Pay within Benefits. The instruction: Prefer a few substantive sections over many thin ones. So maybe combine Pay and Benefits into one Benefits section. That's fine.
We must not include headings with empty content. So we will output:
About the role
... (intro paragraph)
Responsibilities
- ... (list items) ...
Requirements
- ... (list items) ...
Benefits
- ... (list items) ...
- list.
Now Requirements: include Non-Negotiables and What You Bring.
Non-Negotiables list:
- You crave candid feedback. You embrace it as a powerful tool for growth.
- You’re incredibly curious. You’re always learning, always sharing, always pushing to get better.
- You’re proactive. You don’t wait for direction; you bring ideas, solutions, and momentum.
- You’re collaborative. You make the work better by working well with others.
- You build media authority. You maintain strong relationships, understand the evolving landscape, and help teams pitch strategically and effectively.
- You coach communicators. You develop team members into confident storytellers, media strategists, and client partners.
- You embody agency readiness. You stay steady in pace, navigate shifting priorities, and help your team do the same.
- You influence with credibility. You articulate a strong point of view, connect decisions to strategy, and guide teams and clients toward the right outcomes without force or ego.
What You Bring (Requirements):
- Experience: 4+ years of B2B PR experience within an agency setting, with a preferred focus on deep tech including IT, AI, Cybersecurity, or Infrastructure
- Expertise: Deep expertise in evolving media landscape and the ability to craft compelling narratives around technical topics and engage with a mix of media types
- Leadership: Proven ability to lead PR programs and teams confidently from strategy to execution
- Client Management: Strong track record of advising senior level clients and managing complex, high-stakes programs
We'll combine these into a single list.
Now Benefits: include all from What We Offer.
We need to capture:
- Starting Salary: $78,000 - $87,000
- Base salary is only a part of the total rewards package. Placement on the salary scale will be determined by a variety of factors to ensure internal equity.
- Starting salaries are not inclusive of a full range of compensation for this role and are instead meant to reflect the expected beginning salary for a new hire dependent on location and experience.
- Merit-based increases can be earned after time in role.
- Bonus Potential: This role will be eligible for a bonus based on company performance.
- Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
- Flexible PTO and Hybrid Work: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
- Health Coverage: Comprehensive medical, dental, and vision plans. Mental health resources, pet insurance, and more.
- Retirement Savings: Employer-matched 401(k) and access to financial planning services.
- Additional Protection: Life insurance, disability coverage, and other benefits that provide added financial security.
- Employee Assistance Program (EAP): Free, confidential support for you and your household, including counseling, mental health resources, and help navigating life’s everyday challenges.
- Family Support: Paid leave for new parents and caregivers, plus policies for fertility treatment, pregnancy loss, adoption challenges, and more.
- Performance & Coaching: Regular performance reviews, clear goal-setting, and ongoing coaching to help you understand expectations, grow your skills, and make progress in your career.
- Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
- Community & Belonging: Employee resource groups, volunteer opportunities, and programs designed to build connection across the agency.
- Culture: Our agency offers an award-winning culture. Read