Senior Play Product Manager - Connected Products

About the role

We are looking for an experienced product manager whose passion is to help children be creative and learn through play. This role involves defining our next-generation, technology-enabled play experiences and partnering with our technology domain teams to deliver world-class, high-quality products that create fun and memorable play moments for children and adults alike.

Responsibilities

• Serve as the voice of the user inside the team, immersing yourself in user insights and trends to develop compelling opportunities that deliver value to users and the business.
• Define the product vision, strategy, and roadmaps for your product area and gain buy-in throughout the organization.
• Define and analyze metrics that inform the success of the product.
• Understand the financials involved with product development to ensure decisions are grounded in user and business value.
• Ask questions to identify root causes and design the right solutions, always seeing the bigger picture while maintaining focus on priorities.
• Navigate complex requirements and partner with the team to reach considered decisions throughout the product development cycle.
• Communicate user needs, product strategy, and roadmaps to a variety of audiences, translating complex concepts into easy-to-understand ideas.
• Craft inspirational demos that convey the product vision and user benefits, keeping play at the center.
• Integrate play value, usability studies, research, and market analysis into technical product requirements to deliver playful products.
• Drive outstanding outcomes at every stage of the cycle, ensuring what gets built is the right thing for users, done well, and continuously delights them.

Requirements

• Significant hands-on product management experience from connected products, consumer electronics, robotics, or a closely related field, with at least one entire product development cycle from concept to launch.
• Recent experience within the last 3 years working on immersive physical-digital experiences plus two or more of the following: firmware, wireless connectivity (BLE, WiFi, or equivalent), mobile applications, or cloud/backend services.
• Deep user empathy backed by insight and data; able to articulate user needs and root causes clearly, going beyond surface-level feedback.
• Demonstrable experience taking a product from discovery through to launch and beyond, including owning post-launch iteration.
• Proven ability to build and communicate a prioritized, outcome-oriented product roadmap; makes tradeoffs explicit and decisions defensible.
• Experience running structured discovery in new disruptive products in the 0–1 space and applying clear prioritization frameworks.
• Strong commercial awareness with the ability to frame product decisions in terms of business impact.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to craft compelling narratives and engage and influence stakeholders at all levels.
• A bias toward action, with a proactive approach to problem-solving and decision-making.
• Passion for interactive experiences and a strong understanding of user-centered design principles.
• Applies agile and lean delivery principles effectively across the full product development cycle.
• Experience with modern product development tools (JIRA, Confluence, JAMA).
• Desire to push the bounds of LEGO play into new and uncharted play experiences.

Benefits

• Family Care Leave: Enhanced paid leave options for important times.
• Insurances: Life and disability insurance for all colleagues.
• Wellbeing: Resources and benefits to nurture physical and mental wellbeing, along with opportunities to build community and inspire creativity.
• Colleague Discount: Generous discount on LEGO products from day one.
• Bonus: Eligibility for a bonus scheme when goals are reached.
• Workplace: Hybrid work policy with an average of 3 days per week in the office.

The hiring team will discuss the policy and role eligibility with you during the recruitment process.