Senior Performance Marketing Specialist – Search

Day-to-Day Responsibilities

• Build, launch, and manage Google Ads campaigns across Search, Shopping, and Performance Max for a portfolio of ecommerce clients.
• Own product feeds in Google Merchant Center — monitor disapprovals, write and maintain feed rules, and optimize titles and attributes for Shopping and PMax.
• Diagnose and fix feed and disapproval issues using a feed-management platform (e.g. DataFeedWatch, Feedonomics).
• Run ongoing optimizations: search-term mining, bid and budget adjustments, structure refinements, and A/B tests on copy and landing pages.
• Troubleshoot in-platform performance issues — feed disapprovals, tracking gaps, wasted spend — and resolve them.
• Present performance and recommendations directly to clients.
• Stay current on platform changes and put new features and automation to work in the accounts.
• Share what's working with the rest of the paid search team.

  Job Requirements

  • 5+ years of hands-on, in-platform Google Ads experience managing ecommerce accounts, including hands-on Shopping and Performance Max (agency / multi-client experience strongly preferred).
  • You're still building and optimizing campaigns yourself today — this is more of a doing role than an overseeing role.
  • Deep, current Shopping and Performance Max experience on real product catalogs.
  • Background with Google Merchant Center, product feeds, and feed management (DataFeedWatch, Feedonomics, or similar).
  • Strong working knowledge of GA4, conversion tracking, and Google Ads Editor.
  • Comfortable managing several accounts and budgets at the same time.
  • Able to present performance clearly and confidently to clients.
  • Strong Excel / Google Sheets and analytical skills.
  • Bonus: Microsoft Ads, YouTube Ads, BigQuery, Google Ads Scripts, or experience with large-catalog / multi-brand retail.

  Skills & Tools

  • Google Ads & Merchant Center
  • Google Analytics / GA4
  • Google Tag Manager
  • Looker Studio
  • Excel / Google Sheets
  • Google Ads Editor
  • Performance marketing metrics (ROAS, CPA, LTV, CTR)
  • AI tools and in-platform automation

  Ideal Candidate Profile

  • In the platform: you'd rather be building and optimizing accounts than sitting in strategy meetings.
  • Ecommerce-minded: you think in catalogs, margins, AOV, and feed health, not just clicks.
  • Detail-driven: you catch the disapproved product, the misfired bid, the wasted spend before it becomes a problem.
  • Analytical: you turn account data into clear, specific actions.
  • Self-directed: you manage your own book and your own time without being chased.
  • Growth-minded: ready for the next step — owning client relationships now, and sharing what you know with newer specialists over time.
  • A clear communicator: you can explain what you did and why to a non-technical client.

  Company Requirements

  • Dedicated workspace free from distractions.
  • High-speed internet for meetings and campaign management (internet stipend provided).
  • Full-time availability (40 hrs/week) with presence during CST business hours (9:30 AM–4 PM).
  • Self-starter attitude with the ability to work independently in a remote environment.
  • Occasional travel for team meetups or client visits (
  • Accurate time tracking for client and project work.