Senior Paid Media Strategist (Amazon Ads)

About the role

The Honest Company is seeking a Senior Paid Media Strategist, Retail Media to join our Paid Media Team. This role is responsible for executing and optimizing paid media strategy across retail media channels to drive category-leading growth, new customer acquisition, and brand visibility across priority retail partners.

Responsibilities

• Lead end-to-end execution of retail media (search, sponsored products, DSP, offsite + onsite programmatic display)
• Own investment strategy, budgets, pacing, billing processes, and optimization across platforms (Amazon Ads, Walmart Connect, Target Roundel, Instacart, etc.), ensuring spending is within plans and accurately reconciling efforts for finance needs
• Drive incremental growth across key retail partners by identifying performance opportunities and continuously improving campaign strategy
• Partner closely with external media agencies, the Senior Manager of Paid Media (Brand), MarComm and Creative team members, Sales, and Category teams to align media plans with JBP priorities, retail moments, product launches, and digital shelf considerations (PDP content, ratings, availability)
• Build and execute test-and-learn plans (creative, bidding, audience, channel mix)
• Lead performance measurement and optimization against internal KPIs including ROAS, NTB%, TACOS, CVR, and other business-driving metrics; responsible for pulling data, analyzing, drawing insights, and clearly communicating campaign results on a monthly and as-needed basis
• Integrate media with promotions, launches, and shopper marketing initiatives
• Collaborate with analytics to measure incrementality and true performance impact across retail media investments
• Stay informed on platform updates, industry trends, and competitive activity to continuously evolve retail media strategy

Requirements

• Bachelor's degree
• 5+ years of experience managing retail media for a CPG company
• Proven track record of driving sales velocity, household penetration, and retail growth outcomes
• Deep expertise across retail media platforms, particularly Amazon Ads and also including but not limited to Walmart Connect and Target Roundel
• Strong understanding of performance metrics tied to business goals
• Experience with Mixed Media Model platforms, incrementality testing, and clean room environments
• Experience partnering with other teams to create strong assets and content that drive clicks and sales on retail channels
• Experience partnering with external media agency
• Deep knowledge of industry trends, platform trends and competitive positioning in the CPG industry

Qualifications

• Hands-on experience managing paid media campaigns
• Highly analytical, detail-oriented, and comfortable managing budgets across multiple platforms
• Comfortable with performance metrics such as NTB, ROAS, TACOS and CVR, and can proactively identify optimization opportunities
• Thrives in a fast-paced environment and enjoys testing, learning, and iterating to drive measurable growth

Skills

• Strategic thinking and problem-solving skills
• Excellent communication and collaboration skills
• Ability to manage multiple projects and priorities simultaneously
• Strong organizational and project management skills

Benefits

The Honest Company offers a comprehensive benefits package that includes:

• Comprehensive health, dental, and vision plans
• 401(k) with company match
• Wellness and fitness reimbursement
• Generous vacation policy
• Maternity and paternity leave
• Educational reimbursement
• Pet insurance

Pay

The pay range for this role is $89,000 - $120,000. Actual compensation is based on many factors including but not limited to depth of experience, skill level, ability, knowledge, education, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

Schedule

This role is full-time.

Company Overview

The Honest Company is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com.