Senior Paid Media Analyst

Role Overview

Join our talented Paid Media team in Phoenix as our next Senior Paid Media Analyst. Collaborate with multi-skilled specialists to deliver high-impact campaigns for an exciting portfolio of regional and national clients.

Why Join IDX?

• See your work come to life for iconic regional and national brands
• Work alongside passionate innovators who share your thirst for progress
• Grow your skills with ongoing training, mentorship, and the freedom to experiment
• Thrive in a dynamic environment where big ideas and bold action collide
• Play with the latest analytics tools, use AR to build immersive digital events, and explore the future of brand storytelling
• Perks include 20 days PTO, plus 10 public holidays and 2 floating days, flexible working arrangements, dog-friendly office, and more
• Healthcare benefits, mental health support, and a variety of competitive insurance policies
• Retirement plan with company match, community volunteer days, and more

What You'll Be Doing

• Strategic Account Ownership: Manage all aspects of paid media account management
• Omni-Channel Strategy: Lead the development and execution of holistic paid media strategies across Google Ads, Social (Meta/LinkedIn), and emerging platforms
• Performance Growth: Proactively manage budgets, campaign strategies, and audience targeting to hit and exceed client performance KPIs
• Strategic Roadmap: Translate client business objectives into concrete media plans; move beyond tactical execution to provide meaningful strategic recommendations that grow account revenue
• Campaign Implementation: Lead the end-to-end setup and launch of media campaigns
• Testing & Optimization: Design and run tests and learn scenarios. Own the full lifecycle: from hypothesis to implementation and final performance reporting
• Forecasting & Planning: Build accurate performance forecasts and annual media plans that align with client marketing goals
• Automation & Efficiency: Scalable Workflows: Use automation tools to manage reporting and campaign performance; Tactical Hygiene: Enforce naming conventions, tracking parameters, and creative audit standards to ensure campaign data is clean, readable, and actionable
• Collaboration & Communication: Client Leadership: Act as the primary media lead in client meetings, communicating strategic narrative, performance trends, and the "why" behind your optimizations; Departmental Impact: Partner with Account Management to translate business needs into campaign actions; Participate in new business opportunities by contributing strategic insights and competitive platform research

About You

• Previous Paid Media Experience: Must have experience in a digital agency environment
• Knowledge of Paid Media Channels: Google Ads and Social Ads
• Additional Knowledge: Microsoft, YouTube, LinkedIn (desired)
• Forecast & Plan: Create client forecast and omni-channel media plan and demonstrate ability to compile advanced client deliverables
• Analysis & Recommendations: Analyze complex issues and develop relevant and realistic plans, programs, and recommendations to solve client problems
• Automation & Efficiency: Working knowledge of Google Analytics and GTM is a plus