Senior Media Relations Strategist, Lifestyle

About the role

This role is for a media relations leader with 5-6 years of earned media experience on the agency side. The ideal candidate will have a thorough understanding of earned media relations and relationships with key contacts across a range of industries and specialties, as well as an understanding of GEO, AI, and new emerging media platforms.

Responsibilities

• Support clients in a range of consumer media verticals including, but not limited to spirits, entertainment, lifestyle, and consumer tech.
• Curate media strategies for tentpoles and news engine plans, drive media coverage, draft press materials, pitch reporters and develop relationships with key media contacts, collaborating with broader media and account teams on progress.
• Serve as day-to-day client contact, taking the lead in ongoing communications regarding earned media via email and on calls.
• Mentor junior team members on pitching, follow-ups, and relationship building.
• Understand client programming and participate in brainstorming and strategy recommendations to help develop proactive, media-first ideas.
• Lead portions of new business opportunities and identify organic growth opportunities within your accounts.
• Seek out cross-functional collaborations and propose real-time ideas and new approaches to continually elevate our work.
• Provide deep understanding of trends, the competitive landscape, and the client's business.
• Staff media events and liaise with/host media contacts on-site.

Requirements

• Bachelor’s Degree
• Advanced writing, editing, and research ability

Qualifications

• Thorough understanding of earned media relations and relationships with key contacts across a range of industries and specialties
• An understanding of GEO, AI, and new emerging media platforms
• Ability to work independently and multi-task in a team-oriented environment
• Creative, strategic thinking skills
• Strong attention to detail
• Positive and flexible attitude
• Solution-oriented mindset

Skills

• Media relations leadership
• Client management
• Media strategy development
• Press release writing
• Relationship building
• Strategic thinking
• Research and analysis

Benefits

• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

Pay

$81,000 - $100,000/year (New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Schedule

Flexible work policy with options to work in the New York office 2 days a week or remotely. Applicants from certain states are eligible to work remotely.