Senior Media Relations Strategist, Lifestyle

About the role

This role is for a media relations leader who knows how to turn strong ideas into consistent, high-impact earned coverage through deep reporter relationships, smart pitching, and cultural fluency.

Responsibilities

• Support clients in a range of consumer media verticals including, but not limited to spirits, entertainment, lifestyle, and consumer tech.
• Curate media strategies for tentpoles and news engine plans, drive media coverage, draft press materials, pitch reporters and develop relationships with key media contacts, collaborating with broader media and account teams on progress.
• Serve as day-to-day client contact, taking the lead in ongoing communications regarding earned media via email and on calls.
• Mentor junior team members on pitching, follow-ups, and relationship building.
• Understand client programming and participate in brainstorming and strategy recommendations to help develop proactive, media-first ideas.
• Lead portions of new business opportunities and identify organic growth opportunities within your accounts.
• Seek out cross-functional collaborations and propose real-time ideas and new approaches to continually elevate our work.
• Provide deep understanding of trends, the competitive landscape, and the client's business.
• Staff media events and liaise with/host media contacts on-site.

Requirements

• 5-6 Years of earned media experience on the agency side
• Bachelor’s Degree
• A thorough understanding of earned media relations and relationships with key contacts across a range of industries and specialties
• An understanding of GEO, AI, and new emerging media platforms
• Ability to work independently and multi-task in a team-oriented environment
• Creative, strategic thinking skills
• Strong attention to detail
• Positive and flexible attitude
• Solution-oriented mindset
• Advanced writing, editing, and research ability

Qualifications

• Experience in media relations
• Understanding of media landscape
• Excellent communication and interpersonal skills
• Proven ability to build and maintain relationships with key media contacts
• Strong organizational and time management skills
• Ability to work in a fast-paced, dynamic environment

Skills

• Media relations
• Client relationship management
• Strategic thinking
• Writing and editing
• Research
• Collaboration and teamwork

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs
• Comprehensive health care and wellness plans
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

Pay

SALARY: $81,000 - $100,000/year

Schedule

Flexible work policy with options for remote or in-person work depending on location.