Senior Media Buying Manager

Responsibilities

• Execute and optimize campaigns across paid channels (Social, Search, Affiliates, Programmatic and other emerging channels).
• Drive performance through hands on platform management, including targeting, bidding, and budget allocation.
• Own and manage multi million dollar acquisition budgets with accountability for efficiency and scale (CAC, ROI, LTV).
• Drive a culture of experimentation across acquisition channels, funnel optimization, creative strategy, and audience segmentation.
• Partner closely with Data and Analytics to develop reporting infrastructure, surface insights, and continuously refine performance KPIs to evaluate attribution models and efficiencies.
• Present acquisition performance, forecasts, and strategic insights to leadership and stakeholders. Stay on the pulse of marketing trends, emerging platforms, attribution changes, and AI/ML driven growth solutions.

Qualifications

• 5 - 8+ years of experience in performance marketing
• Deep expertise in paid media platforms (Meta, Google, TikTok, DSPs, mobile ad networks)
• Proven success managing and scaling multi channel campaigns with measurable business impact
• Strong understanding of mobile attribution platforms (e.g., AppsFlyer) and measurement frameworks
• Experience with incrementality testing and attribution modeling
• Strong analytical skills with experience in data analysis and performance reporting
• Able to work cross-functionally and influence stakeholders
• Experience in mobile apps, sports, or digital marketplaces is a plus

Pay

NYC Salary Range: $133,000 - $160,000 USD