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Jobs · Marketing · Indiana

Senior Paid Media Manager/ Media Buyer

Advivo · Indiana, United States · 3 wk ago
MarketingFull-time

About the role

We are a Venezuelan digital marketing agency in a growth stage, focused on performance marketing and generating real business results for our clients. We work with a strategic mindset, data-driven approach, and continuous improvement — helping brands scale their sales and lead generation systems sustainably.

Responsibilities

  • Lead the strategy, execution, and scaling of paid media campaigns with a focus on business results — ensuring advanced funnel management, precise measurement, and data-driven decision-making to maximize conversions and revenue.
  • Design, execute, and scale Meta Ads and TikTok Ads campaigns targeting leads and sales objectives.
  • Analyze and optimize campaigns against business KPIs: CPL, CPA, ROAS, and conversion rates.
  • Define, implement, and improve sales funnel strategies (lead generation, nurturing, and remarketing).
  • Implement, audit, and maintain advanced tracking systems (Pixel, CAPI, events, and GTM).
  • Integrate campaigns with CRM and automation tools to improve lead quality and conversion rates.
  • Identify improvement opportunities in landing pages, creatives, offers, and processes.
  • Propose tests, hypotheses, and scaling strategies.
  • Document processes, learnings, and best practices.
  • Communicate with clients and team in English when required.

Requirements

Skills & tools

  • Revenue mindset
  • Sales funnels
  • Lead generation
  • Conversion tracking
  • Data analysis
  • Meta Ads
  • TikTok Ads
  • Google Tag Manager
  • Conversion API
  • CRM integration
  • Performance marketing

Education

  • Degree in Marketing, Advertising, Communications, Engineering, Business Administration, or related fields.
  • Supplementary training in paid media, performance marketing, or digital analytics is a plus.
  • Minimum English level B1 (oral and written) for meetings, reports, and communication with clients.

Experience

  • Proven senior experience managing Meta Ads and TikTok Ads campaigns.
  • Prior experience in performance agencies or lead- and sales-driven businesses.

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