Senior Media Buyer – DTC Supplement Brand

We are an early-stage DTC startup in the supplement and vitamin space, focused on building a high-growth, performance-driven brand. Our goal is to scale aggressively while maintaining strong unit economics — and we’re looking for a media buyer who can help us build and optimize the entire acquisition engine from the ground up.

About the role

We’re looking for a Senior Media Buyer / Growth Operator who specializes in direct response marketing for DTC supplement brands and has hands-on experience managing full-funnel performance. This role goes beyond just running ads — you will own the entire customer acquisition funnel, from ad creative and targeting to landing pages, conversion optimization, and revenue efficiency. You should have a proven track record of scaling campaigns to $1M+ per month in spend while maintaining strict CAC targets.

Responsibilities

• Paid Media Management & Scaling
  • Plan, launch, and scale campaigns across:
    • Meta (Facebook/Instagram)
    • Google (Search, YouTube, Display)
    • TikTok and other paid channels
  • Scale campaigns to 7–8 figures/month in spend while maintaining CAC goals
  • Manage budgets, pacing, and forecasting
• Full Funnel Optimization
  • Own and optimize the entire acquisition funnel, including:
    • Ad → Landing Page → Checkout → Post-purchase flow
  • Improve conversion rates, AOV, and LTV
  • Identify and fix drop-offs across the funnel
• Direct Response & Creative Strategy
  • Collaborate with or lead creative strategy:
    • Ad angles, hooks, messaging, and offers
    • UGC, VSLs, advertorials, and native-style creatives
  • Continuously test and iterate on creatives based on performance data
• Data & Performance
  • Monitor and optimize core KPIs: CAC, ROAS, MER, CTR, CVR, LTV
  • Build structured testing frameworks (creative, audiences, funnels)
  • Use attribution tools to guide decision-making
• Growth Strategy
  • Identify new scaling opportunities (channels, audiences, offers)
  • Work closely with founders to define growth roadmap
  • Help build systems and processes for scalable acquisition

Requirements

• Proven experience managing paid media for DTC supplement or vitamin brands
• Demonstrated success scaling campaigns to $1M+/month in ad spend
• Strong ability to maintain or improve CAC while scaling
• Deep understanding of direct response marketing and consumer psychology
• Experience optimizing full funnels, not just ads
• Hands-on experience with:
  • Advertorial funnels
  • VSL funnels
  • Offer testing (bundles, upsells, subscriptions)
• Highly analytical and data-driven
• Comfortable operating in a startup environment (fast, scrappy, ownership-heavy)

Nice to Have

• Experience in subscription-based supplement businesses
• CRO experience (landing pages, checkout optimization)
• Experience working closely with creative teams or managing them
• Knowledge of compliance in the supplement/health space

Benefits

• Comprehensive healthcare coverage - Medical, Dental and Vision
• Paid vacation
• Paid sick and mental health days
• Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
• Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises

Pay

Competitive base + performance-based bonuses tied to CAC and revenue goals. Flexible structure (salary, contractor, or performance-heavy comp). Potential for long-term upside with the company.

Who You Are

• You think in terms of profit and unit economics, not vanity metrics
• You’ve scaled aggressively before and know what breaks at scale
• You understand that ads + funnel + offer = growth
• You want to build something from the ground up, not just manage accounts