Senior, Media Buyer
Wrench Group · Atlanta, GA · 1 mo ago
MarketingFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content.
We need to parse the posting.
Key info:
- Title: Wrench Group | Growth & Performance Marketing (but we don't repeat title as heading)
- Location: Remote with Travel (maybe include in a short paragraph)
- About the role: description: "If you know how to make local media dollars work harder..." etc. Could be "About the role" section.
- Responsibilities: "What Will I Do?" bullet list.
- Requirements/Qualifications/Skills: "Do I Have What it Takes?" includes traits and ideal qualifications: 10+ years experience, deep knowledge, negotiation skills, etc. Could be Requirements or Qualifications.
- Benefits: "What’s In It For Me?" includes compensation, unlimited PTO, health plans, 401K match, life insurance, disability, special programs, dynamic environment, career growth.
- Pay: "Market Value Compensation with robust bonus potential" - that's pay info.
- Schedule: Not explicitly mentioned; maybe remote with travel implies schedule? Not given. So we should not create Schedule section unless present.
We must not include boilerplate like EEO, visa note, etc. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we should drop the visa note and EEO statement.
We need to preserve all substantive information. So we need to include details about responsibilities, requirements, benefits, pay.
We must not invent or summarize away detail. Must keep specifics.
We need to use
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content.
We need to parse the posting.
Key info:
- Title: Wrench Group | Growth & Performance Marketing (but we don't repeat title as heading)
- Location: Remote with Travel (maybe include in a short paragraph)
- About the role: description: "If you know how to make local media dollars work harder..." etc. Could be "About the role" section.
- Responsibilities: "What Will I Do?" bullet list.
- Requirements/Qualifications/Skills: "Do I Have What it Takes?" includes traits and ideal qualifications: 10+ years experience, deep knowledge, negotiation skills, etc. Could be Requirements or Qualifications.
- Benefits: "What’s In It For Me?" includes compensation, unlimited PTO, health plans, 401K match, life insurance, disability, special programs, dynamic environment, career growth.
- Pay: "Market Value Compensation with robust bonus potential" - that's pay info.
- Schedule: Not explicitly mentioned; maybe remote with travel implies schedule? Not given. So we should not create Schedule section unless present.
We must not include boilerplate like EEO, visa note, etc. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we should drop the visa note and EEO statement.
We need to preserve all substantive information. So we need to include details about responsibilities, requirements, benefits, pay.
We must not invent or summarize away detail. Must keep specifics.
We need to use - for any list of duties/requirements/benefits, and
for prose.
We need to decide sections.
Potential sections:
- About the role (prose)
- Responsibilities (list)
- Requirements (list) maybe combine qualifications and skills.
- Benefits (list)
- Pay (maybe a short paragraph)
We should not repeat job title as heading.
We need to include location? Could be in a short
under About the role or separate? The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." Location is minor metadata; we can include a short
maybe after About the role? But we could incorporate location into About the role prose.
Better: start with a
containing location: "Location: Remote with Travel." Then
About the role
with prose.
But we must not repeat job title as heading; location is okay as a paragraph.
Now let's extract content.
About the role: The first paragraph: "If you know how to make local media dollars work harder—and you're equally comfortable negotiating a broadcast TV buy as you are optimizing, streaming, digital audio, or OOH—we'd love to talk. Wrench Group is looking for an experienced Media Buyer to execute and optimize awareness media across our local markets. This is a hands-on role for someone who understands how traditional and digital media work together to build awareness, generate demand, and ultimately contribute to leads and revenue. You'll partner closely with our Media Planner to take local market strategies and turn them into smart, trackable media buys—then manage those investments from negotiation and placement through pacing, delivery, optimization, and performance."
That's the about role.
Responsibilities: Under "What Will I Do?" we have bullet points:
- Own Local Media Buying Execute media buys across broadcast TV, terrestrial radio, digital TV, streaming video, CTV, digital and streaming audio, OOH, and other high-reach channels.
- Turn market strategies into executable buys with the right audience, geography, reach, frequency, timing, placement, and cost.
- Manage campaign calendars, insertion orders, trafficking requirements, deployment schedules, and proof of performance.
- Negotiate & Manage Media Partners Negotiate rates, placements, added value, make-goods, and vendor terms.
- Evaluate media partners based on audience fit, local market coverage, inventory quality, cost, and measurement capabilities.
- Hold partners accountable for delivery, quality, documentation, and value.
- Optimize Performance Monitor spend, pacing, reach, frequency, audience delivery, response, traffic, search activity, lead trends, and revenue signals.
- Adjust buys across channels, vendors, audiences, placements, and dayparts based on performance.
- Balance the scale of traditional broadcast with the targeting, flexibility, and measurability of CTV, streaming, digital video, and digital audio.
- Connect Awareness to Demand Work closely with Paid Search, Paid Social, Analytics, Creative, Regional Marketing, and Marketing Operations.
- Help connect awareness investment to downstream demand, lead generation, and revenue.
- Provide clear performance updates with risks, actions, results, and recommendations—not just numbers.
We need to turn each bullet into - . Some lines have multiple sentences; we can keep as is.
Requirements/Qualifications/Skills: Under "Do I Have What it Takes?" we have traits: "If you enjoy being close to the work; You ask questions when the numbers don't make sense; You know when to push a media partner for more value; You understand that every local market behaves differently, and you're comfortable adjusting the plan when conditions change you will be successful. Most importantly, you don't think about traditional and digital media as separate worlds. You understand how they work together—and how awareness investment should ultimately help create measurable business results."
Then "Ideally, you'll bring 10+ years of media buying or activation experience, with significant local-market experience. Deep knowledge of both traditional and digital awareness channels, including broadcast TV, terrestrial radio, digital TV, streaming video, CTV, digital/streaming audio, and OOH. Strong negotiation skills and experience managing media vendors and partners. A solid understanding of reach, frequency, CPM, audience delivery, traffic, branded search, lead trends, and revenue contribution. Strong financial discipline and attention to detail—you know where the dollars are going and whether they're delivering. The ability to manage multiple markets, campaigns, partners, budgets, and deadlines without losing sight of the details. Bachelor's degree in marketing, advertising, business, analytics, communications, or a related field—or equivalent practical experience."
We can treat these as requirements list.
Benefits: Under "What’s In It For Me?" we have:
- Market Value Compensation with robust bonus potential
- Unlimited PTO Plan
- Health, Vision and Dental plans for you and your family to choose from
- 401K Retirement Plan company will match 30% up to the first 6% of your contributed amount
- Life Insurance, Short-Term and Long-Term Disability
- Special Program Options FSA, EAP, Legal Services, and Identity Theft
- Working in a dynamic, collaborative, and fun environment
- Coached and supported career growth through Wrench University
We need to separate Pay and Benefits. Pay: "Market Value Compensation with robust bonus potential". Benefits: the rest.
Thus we can have:
Pay
Market Value Compensation with robust bonus potential
Benefits
- Unlimited PTO Plan
- Health, Vision and Dental plans for you and your family to choose from
- 401K Retirement Plan company will match 30% up to the first 6% of your contributed amount
- Life Insurance, Short-Term and Long-Term Disability
- Special Program Options FSA, EAP, Legal Services, and Identity Theft
- Working in a dynamic, collaborative, and fun environment
- Coached and supported career growth through Wrench University
We should not include Schedule section.
Now we need to output only HTML fragment, no /, no markdown fences.
We'll start with location paragraph maybe.
Let's craft:
Location: Remote with Travel
About the role
If you know how to make local media dollars work harder—and you're equally comfortable negotiating a broadcast TV buy as you are optimizing, streaming, digital audio, or OOH—we'd love to talk. Wrench Group is looking for an experienced Media Buyer to execute and optimize awareness media across our local markets. This is a hands-on role for someone who understands how traditional and digital media work together to build awareness, generate demand, and ultimately contribute to leads and revenue. You'll partner closely with our Media Planner to take local market strategies and turn them into smart, trackable media buys—then manage those investments from negotiation and placement through pacing, delivery, optimization, and performance.
Responsibilities
- Own Local Media Buying Execute media buys across broadcast TV, terrestrial radio, digital TV, streaming video, CTV, digital and streaming audio, OOH, and other high-reach channels.
- Turn market strategies into executable buys with the right audience, geography, reach, frequency, timing, placement, and cost.
- Manage campaign calendars, insertion orders, trafficking requirements, deployment schedules, and proof of performance.
- Negotiate & Manage Media Partners Negotiate rates, placements, added value, make-goods, and vendor terms.
- Evaluate media partners based on audience fit, local market coverage, inventory quality, cost, and measurement capabilities.
- Hold partners accountable for delivery, quality, documentation, and value.
- Optimize Performance Monitor spend, pacing, reach, frequency, audience delivery, response, traffic, search activity, lead trends, and revenue signals.
- Adjust buys across channels, vendors, audiences, placements, and dayparts based on performance.
- Balance the scale of traditional broadcast with the targeting, flexibility, and measurability of CTV, streaming, digital video, and digital audio.
- Connect Awareness to Demand Work closely with Paid Search, Paid Social, Analytics, Creative, Regional Marketing, and Marketing Operations.
- Help connect awareness investment to downstream demand, lead generation, and revenue.
- Provide clear performance updates with risks, actions, results, and recommendations—not just numbers.
Requirements
- Enjoy being close to the work; ask questions when the numbers don't make sense; know when to push a media partner for more value; understand that every local market behaves differently, and comfortable adjusting the plan when conditions change.
- Do not think about traditional and digital media as separate worlds; understand how they work together—and how awareness investment should ultimately help create measurable business results.
- 10+ years of media buying or activation experience, with significant local-market experience.
- Deep knowledge of both traditional and digital awareness channels, including broadcast TV, terrestrial radio, digital TV, streaming video, CTV, digital/streaming audio, and OOH.
- Strong negotiation skills and experience managing media vendors and partners.
- Solid understanding of reach, frequency, CPM, audience delivery, traffic, branded search, lead trends, and revenue contribution.
- Strong financial discipline and attention to detail—you know where the dollars are going and whether they're delivering.
- Ability to manage multiple markets, campaigns, partners, budgets, and deadlines without losing sight of the details.
- Bachelor's degree in marketing, advertising, business, analytics, communications, or a related field—or equivalent practical experience.
Pay
Market Value Compensation with robust bonus potential
Benefits
- Unlimited PTO Plan
- Health, Vision and Dental plans for you and your family to choose from
- 401K Retirement Plan company will match 30% up to the first 6% of your contributed amount
for prose. We need to decide sections. Potential sections: - About the role (prose) - Responsibilities (list) - Requirements (list) maybe combine qualifications and skills. - Benefits (list) - Pay (maybe a short paragraph) We should not repeat job title as heading. We need to include location? Could be in a short
under About the role or separate? The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." Location is minor metadata; we can include a short
maybe after About the role? But we could incorporate location into About the role prose. Better: start with a
containing location: "Location: Remote with Travel." Then
About the role
with prose. But we must not repeat job title as heading; location is okay as a paragraph. Now let's extract content. About the role: The first paragraph: "If you know how to make local media dollars work harder—and you're equally comfortable negotiating a broadcast TV buy as you are optimizing, streaming, digital audio, or OOH—we'd love to talk. Wrench Group is looking for an experienced Media Buyer to execute and optimize awareness media across our local markets. This is a hands-on role for someone who understands how traditional and digital media work together to build awareness, generate demand, and ultimately contribute to leads and revenue. You'll partner closely with our Media Planner to take local market strategies and turn them into smart, trackable media buys—then manage those investments from negotiation and placement through pacing, delivery, optimization, and performance." That's the about role. Responsibilities: Under "What Will I Do?" we have bullet points: - Own Local Media Buying Execute media buys across broadcast TV, terrestrial radio, digital TV, streaming video, CTV, digital and streaming audio, OOH, and other high-reach channels. - Turn market strategies into executable buys with the right audience, geography, reach, frequency, timing, placement, and cost. - Manage campaign calendars, insertion orders, trafficking requirements, deployment schedules, and proof of performance. - Negotiate & Manage Media Partners Negotiate rates, placements, added value, make-goods, and vendor terms. - Evaluate media partners based on audience fit, local market coverage, inventory quality, cost, and measurement capabilities. - Hold partners accountable for delivery, quality, documentation, and value. - Optimize Performance Monitor spend, pacing, reach, frequency, audience delivery, response, traffic, search activity, lead trends, and revenue signals. - Adjust buys across channels, vendors, audiences, placements, and dayparts based on performance. - Balance the scale of traditional broadcast with the targeting, flexibility, and measurability of CTV, streaming, digital video, and digital audio. - Connect Awareness to Demand Work closely with Paid Search, Paid Social, Analytics, Creative, Regional Marketing, and Marketing Operations. - Help connect awareness investment to downstream demand, lead generation, and revenue. - Provide clear performance updates with risks, actions, results, and recommendations—not just numbers. We need to turn each bullet intoPay
Market Value Compensation with robust bonus potential
Benefits
- Unlimited PTO Plan
- Health, Vision and Dental plans for you and your family to choose from
- 401K Retirement Plan company will match 30% up to the first 6% of your contributed amount
- Life Insurance, Short-Term and Long-Term Disability
- Special Program Options FSA, EAP, Legal Services, and Identity Theft
- Working in a dynamic, collaborative, and fun environment
- Coached and supported career growth through Wrench University
Location: Remote with Travel
About the role
If you know how to make local media dollars work harder—and you're equally comfortable negotiating a broadcast TV buy as you are optimizing, streaming, digital audio, or OOH—we'd love to talk. Wrench Group is looking for an experienced Media Buyer to execute and optimize awareness media across our local markets. This is a hands-on role for someone who understands how traditional and digital media work together to build awareness, generate demand, and ultimately contribute to leads and revenue. You'll partner closely with our Media Planner to take local market strategies and turn them into smart, trackable media buys—then manage those investments from negotiation and placement through pacing, delivery, optimization, and performance.
Responsibilities
- Own Local Media Buying Execute media buys across broadcast TV, terrestrial radio, digital TV, streaming video, CTV, digital and streaming audio, OOH, and other high-reach channels.
- Turn market strategies into executable buys with the right audience, geography, reach, frequency, timing, placement, and cost.
- Manage campaign calendars, insertion orders, trafficking requirements, deployment schedules, and proof of performance.
- Negotiate & Manage Media Partners Negotiate rates, placements, added value, make-goods, and vendor terms.
- Evaluate media partners based on audience fit, local market coverage, inventory quality, cost, and measurement capabilities.
- Hold partners accountable for delivery, quality, documentation, and value.
- Optimize Performance Monitor spend, pacing, reach, frequency, audience delivery, response, traffic, search activity, lead trends, and revenue signals.
- Adjust buys across channels, vendors, audiences, placements, and dayparts based on performance.
- Balance the scale of traditional broadcast with the targeting, flexibility, and measurability of CTV, streaming, digital video, and digital audio.
- Connect Awareness to Demand Work closely with Paid Search, Paid Social, Analytics, Creative, Regional Marketing, and Marketing Operations.
- Help connect awareness investment to downstream demand, lead generation, and revenue.
- Provide clear performance updates with risks, actions, results, and recommendations—not just numbers.
Requirements
- Enjoy being close to the work; ask questions when the numbers don't make sense; know when to push a media partner for more value; understand that every local market behaves differently, and comfortable adjusting the plan when conditions change.
- Do not think about traditional and digital media as separate worlds; understand how they work together—and how awareness investment should ultimately help create measurable business results.
- 10+ years of media buying or activation experience, with significant local-market experience.
- Deep knowledge of both traditional and digital awareness channels, including broadcast TV, terrestrial radio, digital TV, streaming video, CTV, digital/streaming audio, and OOH.
- Strong negotiation skills and experience managing media vendors and partners.
- Solid understanding of reach, frequency, CPM, audience delivery, traffic, branded search, lead trends, and revenue contribution.
- Strong financial discipline and attention to detail—you know where the dollars are going and whether they're delivering.
- Ability to manage multiple markets, campaigns, partners, budgets, and deadlines without losing sight of the details.
- Bachelor's degree in marketing, advertising, business, analytics, communications, or a related field—or equivalent practical experience.
Pay
Market Value Compensation with robust bonus potential
Benefits
- Unlimited PTO Plan
- Health, Vision and Dental plans for you and your family to choose from
- 401K Retirement Plan company will match 30% up to the first 6% of your contributed amount