Senior MarTech Specialist

About Our Client

The organization operates within the technology industry, focusing on improving workplace efficiency through AI-enhanced cloud-based platforms. It provides solutions that connect people, systems, and processes to help organizations work smarter and faster. Serving over 8,100 customers, including a significant portion of Fortune 500 companies, the organization addresses challenges related to workflow optimization and digital transformation on a large scale.

About the Opportunity

The Senior MarTech Specialist role supports the global marketing technology team by combining technical expertise in Adobe Experience Cloud with digital marketing and data strategy. This position is responsible for managing and optimizing marketing technology platforms to drive measurable business outcomes. The role is critical for delivering a scalable, compliant, and high-performing marketing technology ecosystem that enhances efficiency, personalization, and overall marketing impact.

Responsibilities

• Administer and optimize Marketo Engage, including campaigns, lead scoring, and database governance
• Manage audience creation and segment activation within Adobe Experience Platform
• Design and maintain customer journeys in Adobe Journey Optimizer
• Oversee content and asset management in Adobe Experience Manager
• Architect and maintain data flows across CRM, CDP, marketing automation, and analytics platforms
• Enforce data quality, identity resolution, and consent management
• Manage integrations between Marketo, CRM, Adobe Experience Cloud, and third-party platforms
• Support campaign planning and execution across multiple digital channels
• Build and optimize automated marketing programs
• Apply email marketing best practices and monitor campaign performance
• Implement governance frameworks for regulatory compliance
• Maintain platform documentation and change management processes
• Develop subscription and consent management programs
• Support platform upgrades and feature rollouts

Requirements

• 5 to 8 years of experience in marketing technology or operations
• Knowledge of Adobe Journey Optimizer journey design and campaign management
• At least 3 years in B2B enterprise environments managing complex MarTech ecosystems
• Familiarity with Adobe Experience Manager and digital asset management
• Expertise in Marketo Engage administration
• Experience with CRM integrations
• Hands-on experience with Adobe Experience Platform including data ingestion and audience activation
• Proven ability to implement data governance and regulatory compliance
• Technical skills in Marketo Engage scripting, RESTful API integration, SQL, HTML, CSS, and JavaScript
• Working knowledge of AI and automation tools in marketing
• Bachelor''s degree or equivalent experience preferred
• Relevant certifications such as Marketo Certified Solutions Architect or Adobe certifications preferred