Senior Consultant, Martech Engineering

About the Role

BlastX Consulting is seeking a Senior Consultant with a robust consultative mindset, business acumen, and a background in marketing technologies. This client-facing role involves understanding business objectives and pain points to identify, conceptualize, and implement innovative solutions that enhance user engagement and satisfaction. You will lead complex marketing technology projects, manage client relationships, act as a strategic advisor, drive project success, mentor junior team members, and contribute thought leadership to the firm and industry.

Primary Responsibilities

• Take ownership of high-value client engagements, delivering tailored solutions and ensuring alignment with strategic objectives.
• Lead platform and architecture audits, addressing areas such as scalability, privacy compliance, and multi-channel data integration.
• Oversee the implementation of analytics tools (e.g., Adobe CJA, Amplitude, GA4) to measure performance across digital touchpoints and campaigns.
• Configure and optimize tag management systems (e.g., Adobe Tags, Tealium IQ, GTM) for accurate data tracking and reporting.
• Manage customer data platform (CDP) integrations, ensuring seamless activation of centralized customer data for personalization and segmentation.
• Collaborate with clients to develop strategic roadmaps that might include initiatives such as the implementation of AI-powered recommendation engines for dynamic, real-time personalization or advanced attribution models.
• Author detailed scopes of work, resource work plans, and technical specifications for large-scale projects.
• Ensure alignment with the scope of work outlined in client contracts by proactively managing deliverables, identifying potential blockers, communicating them to stakeholders, and leading efforts to resolve issues while maintaining client expectations.
• Review and validate deliverables, ensuring accuracy, functionality, and alignment with client expectations.
• Mentor junior engineering team members by reviewing their work, providing constructive feedback, and offering guidance on best practices in analytics implementation and integration projects.
• Deliver training sessions for client teams on topics such as audience segmentation, predictive analytics, and real-time personalization.
• Implement innovative engineering practice optimizations, such as leveraging automated QA or data validation tools, to enhance efficiency and elevate the quality of all client engagements.
• Contribute thought leadership through blog posts, webinars, or case studies on innovative topics, such as generative AI for content testing or AI-driven customer retention strategies.
• Identify emerging trends like machine learning for predictive analytics or AI-powered customer journey mapping and recommend their integration into client solutions.

Qualifications

• Bachelor’s Degree in Marketing, Business, Information Systems, or related field (or equivalent experience).
• 6+ years of experience in MarTech consulting, analytics, or related fields, including leadership of complex projects and managing client relationships at a strategic level.
• Expertise in analytics tools like Adobe Analytics, Adobe CJA, Amplitude, and GA4 for creating insights-driven reports and dashboards.
• Proficiency in configuring tag management systems such as Adobe Tags (Launch), Tealium IQ, or Google Tag Manager.
• Experience with customer data platforms (e.g., Adobe RT-CDP, Tealium AudienceStream, Hightouch) and their integrations.
• Advanced experience designing and implementing integrations between marketing automation platforms (e.g., Salesforce Marketing Cloud), CRMs (e.g., Salesforce), and e-commerce platforms (e.g., Shopify Plus, BigCommerce) with analytics tools to enable multi-channel attribution, audience segmentation, and real-time campaign optimization.
• Advanced JavaScript expertise for designing scalable tracking architectures, building dynamic data layers, and integrating custom analytics solutions across platforms.
• Experience with server-side implementation approaches.
• Proven ability to create and oversee comprehensive project documentation, including scopes of work, detailed estimates, and resource allocation plans for complex, multi-phase projects.
• Strong leadership and mentoring skills, with experience guiding junior team members to achieve project goals.
• Excellent problem-solving and analytical skills for aligning technical solutions with strategic business objectives.
• Strong verbal and written communication skills for presenting insights and collaborating with clients.
• Awareness of emerging trends like AI-driven marketing automation or ML-based dynamic content personalization, with the ability to recommend practical applications.

To Be Successful

• A natural problem-solving mindset, with the ability to navigate complexity in a flexible, collaborative work environment.
• A Make Your Mark mindset, demonstrated through building and delivering highly customized solutions that address complex client challenges.
• Intellectual curiosity and a willingness to evolve your perspective to help drive client and firm success.
• Strong analytical and problem-solving abilities, including the ability to identify root causes in complex situations.
• Confidence in explaining complex, technical subjects clearly to non-technical audiences.
• A commitment to excellence, demonstrated by going above and beyond for the benefit of teammates and the company.
• A growth-oriented mindset that treats mistakes as an opportunity to learn rather than a negative situation.
• A collaborative approach — willing to lean on teammates when you need support, and to support them when they need your expertise.
• Lead technical delivery with a hands-on, problem-solving mindset.
• Develop repeatable solution patterns to improve efficiency.

Pay

Salary Range: $111,538.00 - $165,000.00 USD annually DOE

Benefits

• Flexible PTO policy
• 60% employer paid medical insurance coverage options
• 100% employer paid dental and vision insurance
• 401k 4% company matching
• Profit sharing
• Education assistance
• Paid parental leave
• Performance-based salary increases
• Year-end incentive bonuses

Schedule

This is a full-time remote opportunity for US-based teammates only. Travel up to 5% for business purposes, determined by client requests or industry events. This role is not a fit for digital nomads.