Senior Marketing Strategist (HYBRID)

About the role

As the Senior Marketing Strategist, you will envision, develop, and implement innovative strategies and programs that account for a complex set of factors, including long- and short-term business goals, market conditions, competitive landscape, market research, seasonal trends, budget, capacity, and brand and channel strategies. Reporting to the Banking and Investments Marketing Manager, you will serve as a trusted advisor to three key business areas: Addison Avenue Investment Services, Premier Segment, and First Tech’s unique Relocation Program offered to key Select Employer Groups (SEGs). This role owns the end-to-end marketing strategy for key products, segments, and initiatives—balancing long-term vision with near-term performance while continuously optimizing based on data, insights, and market dynamics.

Responsibilities

• Develop and manage complex, multi-channel campaigns and communication initiatives to serve as a subject matter expert and strategy lead for one or more programs, product lines, or marketing channels.
• Collaborate with channel managers and vendors on focus areas of Marketing Strategy such as SEO/SEM, Product, Lifecycle, and Social/PR.
• Build effective go-to-market strategies that achieve business objectives and align with other First Tech marketing strategies and initiatives.
• Proactively identify opportunities to improve marketing effectiveness through data, channel selection, media strategy, segmentation strategy, and automation.
• Accurately forecast, track, evaluate, and present campaign and program performance against industry and historical performance benchmarks.
• Develop and manage long-range marketing plans and production forecasts, including budget management and performance reporting.

Requirements

• Minimum 7 years’ experience managing the complete lifecycle of marketing programs, with a focus on channel marketing, digital marketing, or brand marketing—preferably within the financial services industry.
• Ability to define strategies based on data-driven inputs, business goals, member/consumer insights, and translate them into actionable implementation plans.
• Experience leading and/or interfacing with cross-functional marketing counterparts, including brand and creative, digital marketing, data, corporate communications, and/or automation.
• Strong interpersonal and consensus-building skills with the ability to build trust and foster collaboration.
• Exceptional written and verbal communication skills demonstrated in collaborating with partners to solve challenging internal and member concerns.
• Highly organized with proven expertise managing complex projects simultaneously in a multi-channel marketing environment.
• Ability to effectively collaborate with multiple business units, leadership, and vendors to achieve organizational goals.
• Working knowledge of Microsoft Office Suite.

Preferred: Bachelor’s degree in Marketing or a related field.

Location

Hillsboro, OR 97124 | Marlborough, MA 01752

Pay

Target compensation in OR & MA: $100,000 - $120,000 annually + annual bonus.

Benefits

• Traditional medical, dental, and vision coverage.
• Generous 401(k) match.
• Paid Time Off: Accrue up to 15 days in your first year, plus 40 hours of sick time and 3 personal days (refresh annually).
• Paid federal holidays.
• Special employee pricing on lending products such as mortgage, auto, and personal loans (eligibility subject to standard account requirements and underwriting criteria).

About the company

First Tech and DCU were founded on the belief that financial solutions should put people first. This principle has driven decades of innovation and service, rooted in the tech sector and expanding to support members from all walks of life.